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Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
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Step 8. Create a data plan
Step 9. Test your local app
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 1. Create an input
Step 2. Create an output
Step 3. Verify output
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Create an Input
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Introduction
Introduction
Rudderstack
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Event
Event
Audience
Audience
Feed
Event
Audience
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Event
Audience
Audience
Audience
Event
Event
Feed
Event
Audience
Event
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Event
Event
Event
Event
Audience
Event
Event
Event
Event
Event
Event
Audience
Event
Event
Feed
Event
Event
Audience
Feed
Event
Event
Event
Custom Feed
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Event
Audience
Audience
Audience
Audience
Event
Event
Event
Event
Event
Event
Audience
Audience
Event
Audience
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Event
Event
Audience
Cookie Sync
Event
Event
Event
Event
Event
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Feed
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Event
Event
Audience
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Event
Audience
Event
Event
Event
Feed
Audience
Event
Event
Audience
Audience
Event
Audience
Audience
Audience
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Audience
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Event
Event
Event
Feed
Event
Event
Event
Event
Event
Feed
Audience
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Event
Event
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Event
Event
Event
Event
Feed
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Event
Event
Event
Event
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Event
Event
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Event
Event
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Event
Audience
Audience
Audience
Event
Audience
Audience
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Event
Audience
Feed
Audience
Event
Event
Audience
Audience
Event
Event
Event
Event
Audience
Cookie Sync
Cookie Sync
Audience
Audience
Feed
Tapad is a marketing technology platform that offers cross-device solutions for omni-channel marketers. By activating Tapad in the mParticle platform, customers can immediately begin to send data directly into Tapad’s media platform to allow for real-time, end-to-end, cross-platform campaign execution. Using powerful algorithms to determine the highest probable device match, marketers can gain access to the information they need to create a more personalized user experience, deeper engagement, and a higher rate of customer retention.
In order to forward an mParticle audience to Tapad, you will need to work with your Tapad Account Manager to get the Configuration Settings. Your Tapad Account Manager should be able to provide your Tapad Partner ID and the unique Tapad Audience IDs for each audience you will be forwarding from mParticle to Tapad.
When forwarding audience data to Tapad, mParticle will send IDFAs, Google Advertising IDs and Android Device IDs.
In mParticle Audience Manager, create a new account specifying your Partner ID and Endpoint. The Tapad Endpoint can be America for US and CA audiences or EMEA for EU/EEA audiences.
In mParticle Audience Manager, specify the audience specific parameters for this subscription - Tapad Audience ID.
| Setting Name | Data Type | Default Value | Description |
|---|---|---|---|
| Tapad Partner ID | string |
Your Partner ID assigned to you by Tapad. | |
| Tapad Endpoint | string |
America | The Tapad Endpoint to send your audience - America or EMEA. |
| Setting Name | Data Type | Default Value | Description |
|---|---|---|---|
| Tapad Audience ID | string |
The Tapad Audience ID which maps to this mParticle audience. |