Data Subject Request API Version 1 and 2
Data Subject Request API Version 3
Platform API Overview
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Getting Started
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Upgrade to Version 2 of the SDK
Getting Started
Identity
Web
Alexa
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 9. Test your local app
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 1. Create an input
Step 2. Create an output
Step 3. Verify output
Node SDK
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Segment-to-mParticle Migration Reference
Rules Developer Guide
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The Developer's Guided Journey to mParticle
Create an Input
Start capturing data
Connect an Event Output
Create an Audience
Connect an Audience Output
Transform and Enhance Your Data
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IDSync Overview
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Introduction
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Introduction
Introduction
Introduction
Rudderstack
Google Tag Manager
Segment
Advanced Data Warehouse Settings
AWS Kinesis (Snowplow)
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BigQuery (Define Your Own Schema)
GCP BigQuery Export
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Snowplow Schema Overview
Snowflake (Define Your Own Schema)
Aliasing
Event
Event
Audience
Audience
Event
Feed
Event
Cookie Sync
Audience
Audience
Audience
Audience
Event
Feed
Event
Event
Audience
Event
Data Warehouse
Event
Event
Event
Event
Audience
Event
Feed
Event
Event
Event
Event
Event
Audience
Event
Event
Feed
Event
Event
Audience
Feed
Event
Event
Event
Custom Feed
Data Warehouse
Event
Event
Audience
Audience
Audience
Event
Audience
Event
Event
Event
Event
Event
Audience
Audience
Event
Audience
Data Warehouse
Event
Event
Cookie Sync
Audience
Event
Event
Event
Event
Event
Feed
Feed
Event
Event
Event
Audience
Event
Event
Audience
Event
Event
Event
Audience
Feed
Audience
Event
Event
Audience
Audience
Event
Audience
Audience
Event
Audience
Event
Event
Event
Event
Event
Feed
Event
Event
Event
Event
Audience
Feed
Event
Event
Event
Event
Event
Event
Event
Feed
Audience
Event
Event
Custom Pixel
Feed
Event
Event
Event
Event
Event
Audience
Event
Event
Event
Data Warehouse
Event
Audience
Audience
Audience
Audience
Event
Audience
Audience
Cookie Sync
Event
Feed
Event
Audience
Event
Audience
Audience
Event
Event
Event
Event
Cookie Sync
Audience
Cookie Sync
Audience
Feed
Audience
Event
Tapad is a marketing technology platform that offers cross-device solutions for omni-channel marketers. By activating Tapad in the mParticle platform, customers can immediately begin to send data directly into Tapad’s media platform to allow for real-time, end-to-end, cross-platform campaign execution. Using powerful algorithms to determine the highest probable device match, marketers can gain access to the information they need to create a more personalized user experience, deeper engagement, and a higher rate of customer retention.
In order to forward an mParticle audience to Tapad, you will need to work with your Tapad Account Manager to get the Configuration Settings. Your Tapad Account Manager should be able to provide your Tapad Partner ID and the unique Tapad Audience IDs for each audience you will be forwarding from mParticle to Tapad.
When forwarding audience data to Tapad, mParticle will send IDFAs, Google Advertising IDs and Android Device IDs.
In mParticle Audience Manager, create a new account specifying your Partner ID and Endpoint. The Tapad Endpoint can be America for US and CA audiences or EMEA for EU/EEA audiences.
In mParticle Audience Manager, specify the audience specific parameters for this subscription - Tapad Audience ID.
| Setting Name | Data Type | Default Value | Description |
|---|---|---|---|
| Tapad Partner ID | string |
Your Partner ID assigned to you by Tapad. | |
| Tapad Endpoint | string |
America | The Tapad Endpoint to send your audience - America or EMEA. |
| Setting Name | Data Type | Default Value | Description |
|---|---|---|---|
| Tapad Audience ID | string |
The Tapad Audience ID which maps to this mParticle audience. |