Documentation
Developers
API References
Data Subject Request API
Data Subject Request API Version 1 and 2
Data Subject Request API Version 3
Platform API
Platform API Overview
Accounts
Apps
Audiences
Calculated Attributes
Data Points
Feeds
Field Transformations
Services
Users
Workspaces
Warehouse Sync API
Warehouse Sync API Overview
Warehouse Sync API Tutorial
Warehouse Sync API Reference
Data Mapping
Warehouse Sync SQL Reference
Warehouse Sync Troubleshooting Guide
ComposeID
Warehouse Sync API v2 Migration
Bulk Profile Deletion API Reference
Calculated Attributes Seeding API
Data Planning API
Custom Access Roles API
Group Identity API Reference
Pixel Service
Profile API
Events API
mParticle JSON Schema Reference
IDSync
Client SDKs
AMP
AMP SDK
Android
Initialization
Configuration
Network Security Configuration
Event Tracking
User Attributes
IDSync
Screen Events
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Push Notifications
WebView Integration
Logger
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting the Android SDK
API Reference
Upgrade to Version 5
Cordova
Cordova Plugin
Identity
Direct Url Routing
Direct URL Routing FAQ
Web
Android
iOS
iOS
Initialization
Configuration
Event Tracking
User Attributes
IDSync
Screen Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Push Notifications
Webview Integration
Upload Frequency
App Extensions
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting iOS SDK
Social Networks
iOS 14 Guide
iOS 15 FAQ
iOS 16 FAQ
iOS 17 FAQ
iOS 18 FAQ
API Reference
Upgrade to Version 7
React Native
Getting Started
Identity
Unity
Upload Frequency
Getting Started
Opt Out
Initialize the SDK
Event Tracking
Commerce Tracking
Error Tracking
Screen Tracking
Identity
Location Tracking
Session Management
Web
Initialization
Content Security Policy
Configuration
Event Tracking
User Attributes
IDSync
Page View Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Custom Logger
Persistence
Native Web Views
Self-Hosting
Multiple Instances
Web SDK via Google Tag Manager
Preventing Blocked HTTP Traffic with CNAME
Facebook Instant Articles
Troubleshooting the Web SDK
Browser Compatibility
Linting Data Plans
API Reference
Upgrade to Version 2 of the SDK
Xamarin
Getting Started
Identity
Web
Alexa
Quickstart
Android
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 9. Test your local app
iOS Quick Start
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Web
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Python Quick Start
Step 1. Create an input
Step 2. Create an output
Step 3. Verify output
Server SDKs
Node SDK
Go SDK
Python SDK
Ruby SDK
Java SDK
Guides
Partners
Introduction
Outbound Integrations
Outbound Integrations
Firehose Java SDK
Inbound Integrations
Compose ID
Glossary
Data Hosting Locations
Migrate from Segment to mParticle
Migrate from Segment to mParticle
Migrate from Segment to Client-side mParticle
Migrate from Segment to Server-side mParticle
Segment-to-mParticle Migration Reference
Rules Developer Guide
API Credential Management
The Developer's Guided Journey to mParticle
Guides
Getting Started
Create an Input
Start capturing data
Connect an Event Output
Create an Audience
Connect an Audience Output
Transform and Enhance Your Data
Platform Guide
The New mParticle Experience
The new mParticle Experience
The Overview Map
Introduction
Data Retention
Connections
Activity
Live Stream
Data Filter
Rules
Tiered Events
mParticle Users and Roles
Analytics Free Trial
Troubleshooting mParticle
Usage metering for value-based pricing (VBP)
Analytics
Introduction
Setup
Sync and Activate Analytics User Segments in mParticle
User Segment Activation
Welcome Page Announcements
Settings
Project Settings
Roles and Teammates
Organization Settings
Global Project Filters
Portfolio Analytics
Analytics Data Manager
Analytics Data Manager Overview
Events
Event Properties
User Properties
Revenue Mapping
Export Data
UTM Guide
Query Builder
Data Dictionary
Query Builder Overview
Modify Filters With And/Or Clauses
Query-time Sampling
Query Notes
Filter Where Clauses
Event vs. User Properties
Group By Clauses
Annotations
Cross-tool Compatibility
Apply All for Filter Where Clauses
Date Range and Time Settings Overview
Understanding the Screen View Event
Analyses
Analyses Introduction
Segmentation: Basics
Getting Started
Visualization Options
For Clauses
Date Range and Time Settings
Calculator
Numerical Settings
Segmentation: Advanced
Assisted Analysis
Properties Explorer
Frequency in Segmentation
Trends in Segmentation
Did [not] Perform Clauses
Cumulative vs. Non-Cumulative Analysis in Segmentation
Total Count of vs. Users Who Performed
Save Your Segmentation Analysis
Export Results in Segmentation
Explore Users from Segmentation
Funnels: Basics
Getting Started with Funnels
Group By Settings
Conversion Window
Tracking Properties
Date Range and Time Settings
Visualization Options
Interpreting a Funnel Analysis
Funnels: Advanced
Group By
Filters
Conversion over Time
Conversion Order
Trends
Funnel Direction
Multi-path Funnels
Analyze as Cohort from Funnel
Save a Funnel Analysis
Explore Users from a Funnel
Export Results from a Funnel
Saved Analyses
Manage Analyses in Dashboards
Dashboards
Dashboards––Getting Started
Manage Dashboards
Dashboard Filters
Organize Dashboards
Scheduled Reports
Favorites
Time and Interval Settings in Dashboards
Query Notes in Dashboards
User Aliasing
Analytics Resources
The Demo Environment
Keyboard Shortcuts
Tutorials
Analytics for Marketers
Analytics for Product Managers
Compare Conversion Across Acquisition Sources
Analyze Product Feature Usage
Identify Points of User Friction
Time-based Subscription Analysis
Dashboard Tips and Tricks
Understand Product Stickiness
Optimize User Flow with A/B Testing
User Segments
IDSync
IDSync Overview
Use Cases for IDSync
Components of IDSync
Store and Organize User Data
Identify Users
Default IDSync Configuration
Profile Conversion Strategy
Profile Link Strategy
Profile Isolation Strategy
Best Match Strategy
Aliasing
Data Master
Group Identity
Overview
Create and Manage Group Definitions
Introduction
Catalog
Live Stream
Data Plans
Data Plans
Blocked Data Backfill Guide
Personalization
Predictive Attributes
Predictive Attributes Overview
Create Predictive Attributes
Assess and Troubleshoot Predictions
Use Predictive Attributes in Campaigns
Predictive Audiences
Predictive Audiences Overview
Using Predictive Audiences
Introduction
Profiles
Warehouse Sync
Data Privacy Controls
Data Subject Requests
Default Service Limits
Feeds
Cross-Account Audience Sharing
Approved Sub-Processors
Import Data with CSV Files
Import Data with CSV Files
CSV File Reference
Glossary
Video Index
Analytics (Deprecated)
Identity Providers
Single Sign-On (SSO)
Setup Examples
Introduction
Developer Docs
Introduction
Integrations
Introduction
Rudderstack
Google Tag Manager
Segment
Data Warehouses and Data Lakes
Advanced Data Warehouse Settings
AWS Kinesis (Snowplow)
AWS Redshift (Define Your Own Schema)
AWS S3 Integration (Define Your Own Schema)
AWS S3 (Snowplow Schema)
BigQuery (Snowplow Schema)
BigQuery Firebase Schema
BigQuery (Define Your Own Schema)
GCP BigQuery Export
Snowflake (Snowplow Schema)
Snowplow Schema Overview
Snowflake (Define Your Own Schema)
Developer Basics
Aliasing
Integrations
24i
Event
Abakus
Event
Aarki
Audience
ABTasty
Audience
Actable
Feed
AdChemix
Event
AdMedia
Audience
Adobe Marketing Cloud
Cookie Sync
Event
Adobe Audience Manager
Audience
Adobe Target
Audience
Adobe Campaign Manager
Audience
AgilOne
Event
Algolia
Event
AdPredictive
Feed
Alooma
Event
Amazon Advertising
Audience
Amazon Kinesis
Event
Amazon Redshift
Data Warehouse
Amazon S3
Event
Amazon SNS
Event
Amazon SQS
Event
Adobe Marketing Cloud
Event
Amobee
Audience
Anodot
Event
Apptentive
Event
Apptimize
Event
Apteligent
Event
Microsoft Azure Blob Storage
Event
Attractor
Event
Bidease
Audience
Bing Ads
Event
Bluecore
Event
Bluedot
Feed
Branch S2S Event
Event
Bugsnag
Event
Cadent
Audience
Census
Feed
comScore
Event
Conversant
Event
Crossing Minds
Event
Custom Feed
Custom Feed
Databricks
Data Warehouse
Datadog
Event
Didomi
Event
Dynalyst
Audience
Edge226
Audience
Emarsys
Audience
Everflow
Audience
Epsilon
Event
Facebook Offline Conversions
Event
Flurry
Event
Google Analytics for Firebase
Event
Flybits
Event
ForeSee
Event
Google Ad Manager
Audience
FreeWheel Data Suite
Audience
Google Analytics
Event
Google BigQuery
Audience
Data Warehouse
Google Analytics 4
Event
Google Enhanced Conversions
Event
Google Marketing Platform
Audience
Cookie Sync
Event
Google Pub/Sub
Event
Google Marketing Platform Offline Conversions
Event
Heap
Event
Google Tag Manager
Event
Herow
Feed
Hightouch
Feed
Hyperlocology
Event
Ibotta
Event
Impact
Event
InMarket
Audience
Inspectlet
Event
Intercom
Event
ironSource
Audience
Kafka
Event
Kissmetrics
Event
Kubit
Event
LaunchDarkly
Feed
LifeStreet
Audience
LiveLike
Event
Localytics
Event
Liveramp
Audience
MadHive
Audience
mAdme Technologies
Event
Marigold
Audience
MediaMath
Audience
Mediasmart
Audience
Microsoft Azure Event Hubs
Event
Mintegral
Audience
Movable Ink
Event
Movable Ink - V2
Event
Monetate
Event
Multiplied
Event
Nami ML
Feed
Nanigans
Event
Neura
Event
NCR Aloha
Event
OneTrust
Event
Oracle BlueKai
Event
Paytronix
Feed
Persona.ly
Audience
Personify XP
Event
Plarin
Event
Primer
Event
Antavo
Feed
Quadratic Labs
Event
Quantcast
Event
Qualtrics
Event
Regal
Event
Reveal Mobile
Event
RevenueCat
Feed
Rokt
Audience
Salesforce Mobile Push
Event
Scalarr
Event
Signal
Event
SimpleReach
Event
Shopify
Custom Pixel
Feed
Singular-DEPRECATED
Event
Skyhook
Event
Slack
Event
Smadex
Audience
SmarterHQ
Event
Snapchat Conversions
Event
Snowflake
Data Warehouse
Snowplow
Event
Splunk MINT
Event
StartApp
Audience
Tapad
Audience
Tapjoy
Audience
Taplytics
Event
Taptica
Audience
The Trade Desk
Audience
Cookie Sync
Event
Teak
Audience
Ticketure
Feed
Triton Digital
Audience
Valid
Event
TUNE
Event
Vkontakte
Audience
Vungle
Audience
Webtrends
Event
Webhook
Event
Wootric
Event
White Label Loyalty
Event
Xandr
Audience
Cookie Sync
Yahoo (formerly Verizon Media)
Cookie Sync
Audience
YouAppi
Audience
Yotpo
Feed
Audience (Deprecated)
TikTok is the world’s leading destination for short-form mobile videos. Our mission is to capture and present the world’s creativity, knowledge, and moments that matter in everyday life.
Authorize the Integration
Log in to your TikTok Ads Manager platform with your advertiser account.
Only TikTok Advertiser Accounts can utilize the mParticle/TikTok integration. In order for the mParticle-TikTok integration to properly function, confirm that you have the sufficient permission level to authorize the integration. The permission level needs to be Ad Account Operator or Ad Account Admin. The authorization will not work properly if you only have Ad Account Analyst permission.
Activate TikTok
- Select Directory, and click the TikTok tile.
- Click Add TikTok to Setup.
- Select the Output Audience Integration Type and click Configure.
- Enter a Configuration Name.
- Click Log in - A pop-up window will appear allowing you to enter your account credentials to access your TikTok For Business account.
- Click Confirm to authorize mParticle to access your TikTok For Business account.
- Select your Account Advertiser ID and click Save.
- You can now connect your audiences to TikTok For Business.
Data Processing Notes
It may take several hours to see data in TikTok’s Ads Manager as audiences take time to fully populate. A connected audience must contain at least 1000 unique users before the audience is reflected within your TikTok account.
Delete / Disconnect an audience
TikTok Ads Manager does not allow audiences used by ad groups to be deleted. Before deleting or disconnecting an audience in mParticle, check your TikTok Ads Manager Account to be sure there are no Ads associated with the audience.
After deleting an audience connection to TikTok in mParticle, it takes approximately 24 hours for this to be reflected in TikTok. Do not reconnect the audience to TikTok in this period, or it will create errors as duplicated entries are sent.
If an audience needs to be resynchronized with TikTok, TikTok recommends creating a copy of the original audience in mParticle and then connecting that.
Supported Identities
Device Identities
- Apple IDFA (MD5)
- Google Advertising Identifier (MD5)
User Identities
- Email (SHA256)
- mParticle ID (MPID)
Deleting an Audience
mParticle deletes the downstream audience in TikTok when you delete an audience from mParticle.
Note: Deletion will fail if the audience is part of an active campaign in TikTok.
Settings
Configuration Settings
| Setting Name | Data Type | Default Value | Description |
|---|---|---|---|
| TikTok Account Id | string |
The TikTok Account ID associated with your TikTok Account. Reach out to your TikTok account manager to receive your Account ID. |
Connection Settings
| Setting Name | Data Type | Default Value | Description |
|---|---|---|---|
| Send Email | boolean |
False | If enabled, email user identities will be forwarded |
- Last Updated: December 20, 2024