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mParticle JSON Schema Reference

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Getting Started

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Identity

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Xbox

Getting Started

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Web

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Overview

Step 1. Create an input

Step 2. Verify your input

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Step 5. Verify your connection

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Step 7. Track user data

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HTTP Quick Start

Step 1. Create an input

Step 2. Create an output

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iOS Quick Start

Overview

Step 1. Create an input

Step 2. Verify your input

Step 3. Set up your output

Step 4. Create a connection

Step 5. Verify your connection

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Step 7. Track user data

Step 8. Create a data plan

Java Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

Node Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

Python Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

Web

Overview

Step 1. Create an input

Step 2. Verify your input

Step 3. Set up your output

Step 4. Create a connection

Step 5. Verify your connection

Step 6. Track events

Step 7. Track user data

Step 8. Create a data plan

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The Developer's Guided Journey to mParticle

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Getting Started

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Start capturing data

Connect an Event Output

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Connect an Audience Output

Transform and Enhance Your Data

Platform Guide
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The New mParticle Experience

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Forwarding Data Subject Requests

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Event

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Event

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Feed

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Event

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Event

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Audience

Event

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Feed

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Event

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Event

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Audience

Feed

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Event

Feed

Forwarding Data Subject Requests

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Audience

Event

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Event

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Event

Feed

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Audience

Event

Feed

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Event

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Event

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Audience

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Event

Audience

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Audience

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Audience

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Event

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Audience

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Audience

Event

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Audience

Event

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Event

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Event

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Event

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Feed

Event

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Audience

Feed

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Audience

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Event

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Audience

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Audience

Event

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Audience

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Audience

Event

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Event

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Event

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Event

Herow

Feed

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Feed

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Event

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Event

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Kit

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Event

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Audience

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Audience

Event

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Audience

Feed

Event

Intercom

Event

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Audience

Feed

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Event

ironSource

Audience

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Audience

Event

Feed

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Audience

Event

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Event

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Audience

Event

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Event

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Audience

Event

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Event

Feed

Forwarding Data Subject Requests

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Event

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Feed

Leanplum

Audience

Feed

Event

LifeStreet

Audience

LinkedIn

LinkedIn Conversions API Integration

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Audience

Event

LiveLike

Event

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Event

Liveramp

Audience

MadHive

Audience

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Event

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Audience

Event

Feed

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Audience

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Audience

Event

MediaMath

Audience

Mediasmart

Audience

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Event

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Event

Audience

Forwarding Data Subject Requests

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Audience

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Event

Audience

Feed

Moloco

Audience

Event

Monetate

Event

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Event

Movable Ink - V2

Event

Multiplied

Event

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Feed

myTarget

Event

Audience

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Event

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Audience

Event

Feed

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Event

Neura

Event

OneTrust

Event

Optimizely

Audience

Event

Oracle BlueKai

Event

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Audience

Event

Paytronix

Feed

Persona.ly

Audience

PieEye

Inbound Data Subject Requests

Pilgrim

Event

Feed

Personify XP

Event

Plarin

Event

Pinterest

Audience

Event

Postie

Audience

Event

Primer

Event

Anodot

Event

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Event

Quantcast

Event

Quadratic Labs

Event

Radar

Feed

Event

Rakuten

Event

Reddit

Event

Audience

Regal

Event

Remerge

Audience

Event

Retina AI

Event

Feed

RevenueCat

Feed

Reveal Mobile

Event

Rokt

Audience

Event

RTB House

Audience

Event

Salesforce Email

Event

Feed

Audience

Sailthru

Audience

Event

Salesforce Mobile Push

Event

Salesforce Sales and Service Cloud

Event

Samba TV

Audience

Event

Scalarr

Event

SendGrid

Audience

Feed

SessionM

Event

Feed

ShareThis

Audience

Feed

Shopify

Custom Pixel

Feed

Signal

Event

SimpleReach

Event

Singular

Event

Feed

Singular-DEPRECATED

Event

Skyhook

Event

Slack

Event

Smadex

Audience

SmarterHQ

Event

Snapchat

Audience

Event

Snapchat Conversions

Event

Snowflake

Data Warehouse

Split

Event

Feed

Snowplow

Event

Splunk MINT

Event

Sprig

Audience

Event

StartApp

Audience

Statsig

Event

Feed

Swrve

Event

Feed

Stormly

Audience

Event

Talon.One

Audience

Event

Loyalty Feed

Feed

Tapad

Audience

Taplytics

Event

Taptica

Audience

Tapjoy

Audience

Teak

Audience

The Trade Desk

Cookie Sync

Audience

Event

TikTok Event

Audience

Event

Audience Migration

Audience (Deprecated)

Ticketure

Feed

Treasure Data

Audience

Event

Triton Digital

Audience

TUNE

Event

Valid

Event

Vkontakte

Audience

Twitter

Audience

Event

Voucherify

Event

Audience

Webhook

Event

Webtrends

Event

Wootric

Event

White Label Loyalty

Event

Xandr

Audience

Cookie Sync

Vungle

Audience

Yahoo (formerly Verizon Media)

Audience

Cookie Sync

Yotpo

Feed

YouAppi

Audience

Z2A Digital

Audience

Event

Zendesk

Feed

Event

Punchh

Audience

Event

Feed

Pushwoosh

Audience

Event

Initialization

The Android SDK is designed to support all Android devices and tablets, including Amazon Fire TV.

Add SDK Dependencies

mParticle’s Android SDK is powered by a “core” library, which supports mParticle’s server-side integrations and audience platform. You can add the core SDK via Maven Central or jCenter. Please follow the releases page on Github to stay up to date with the latest version.

Add the following dependencies to your app’s build.gradle:

dependencies {
    implementation 'com.mparticle:android-core:5+'

    // Required for gathering Android Advertising ID (see below)
    implementation 'com.google.android.gms:play-services-ads-identifier:18.0.1'

    // Recommended to query the Google Play install referrer
    implementation 'com.android.installreferrer:installreferrer:1.0'
}

Google Play Services Ads

The Google Play Services Ads framework is necessary to collect the Android Advertising ID (also known as Google Advertising ID). AAID collection is required by all attribution and audience integrations, and many other integrations. Include the com.google.android.gms:play-services-ads-identifier artifact, a subset of Google Play Services. The SDK will use reflection to determine if the necessary API is present at runtime.

When apps target Android 13 or above, you need to declare a Google Play services permission in the manifest file as follows:

    <uses-permission android:name="com.google.android.gms.permission.AD_ID"/>

If your app does not declare this permission when targeting Android 13 or higher, the advertising ID is automatically removed and replaced with a string of zeroes.

For more information, please check out this link: https://support.google.com/googleplay/android-developer/answer/6048248?hl=en

Google Play Install Referrer

The Google Play “install referrer” string contains information for how the user arrived at your listing in Google Play prior to downloading your app. Collection of this information is recommended in order for attribution, deep linking, and analytics integrations to work properly. There are two ways to collect the install referrer string via mParticle:

  • (recommended) Add the com.android.installreferrer:installreferrer dependency to your application and the SDK will automatically gather it. This is the latest and most foolproof method
  • Collect the install referrer string and pass it to mParticle yourself, see the complete API reference for more information

Play Install Referrer Library

Add the com.android.installreferrer:installreferrer library dependency to your app as in the example above and the Android SDK will automatically gather the install referrer string. This is the best way to collect the install referrer due to higher reliability than the intent broadcast. You can read more about the install referrer library here.

Firebase Cloud Messaging

If you’re integration push notifications via Firebase Cloud Messaging or the legacy Google Cloud Messaging, please see the Android push notification guide. If this is your first time instrumenting the mParticle SDK, we recommend continuing on and coming back to push notification instrumentation after completing the basic SDK integration below.

Initialize the SDK

You can configure the SDK with an MParticleOptions object and its respective builder class. At minimum you must supply your mParticle input key and secret via the credentials() builder API.

We recommend initializing the SDK in the onCreate() method of your app’s Application class. If you prefer, you may initialize the SDK in an Activity class - as long as the SDK is initialized prior to any other SDK API calls.

//import mParticle
import com.mparticle.MParticle;
import com.mparticle.MParticleOptions;

public class ExampleApplication extends Application {

    @Override
    public void onCreate() {
        super.onCreate();
        MParticleOptions options = MParticleOptions.builder(this)
                .credentials("REPLACE ME WITH KEY", "REPLACE ME WITH SECRET")
                .build();
        MParticle.start(options);
    }
}
//import mParticle
import com.mparticle.MParticle
import com.mparticle.MParticleOptions

class ExampleApplication : Application() {
    override fun onCreate() {
        super.onCreate()
        val options = MParticleOptions.builder(this)
            .credentials("REPLACE ME WITH KEY", "REPLACE ME WITH SECRET")
            .build()
        MParticle.start(options)
    }
}

Kit Integrations

Several integrations require additional client-side add-on libraries called “kits.” Some kits embed other SDKs, others just contain a bit of additional functionality. Kits are designed to feel just like server-side integrations; you enable, disable, filter, sample, and otherwise tweak kits completely from the mParticle platform UI. Reference the kit documentation for information on kits.

Initial identification request

The SDK will automatically initialize with the most recent user identities from the most recently active user. You may override this by including an identity request via the identify API of your MParticleOptions object:

MParticleOptions.Builder options = MParticleOptions.builder(this);
options.identify(identityRequest);
var options = MParticleOptions.builder(this)
options.identify(identityRequest)

See the IDSync documentation for more information on building a complete identity request.

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    Last Updated: June 13, 2025