Data Subject Request API Version 1 and 2
Data Subject Request API Version 3
Platform API Overview
Accounts
Apps
Audiences
Calculated Attributes
Data Points
Feeds
Field Transformations
Services
Users
Workspaces
Warehouse Sync API Overview
Warehouse Sync API Tutorial
Warehouse Sync API Reference
Data Mapping
Warehouse Sync SQL Reference
Warehouse Sync Troubleshooting Guide
ComposeID
Warehouse Sync API v2 Migration
Bulk Profile Deletion API Reference
Calculated Attributes Seeding API
Data Planning API
Custom Access Roles API
Group Identity API Reference
Pixel Service
Profile API
Events API
mParticle JSON Schema Reference
IDSync
AMP SDK
Initialization
Configuration
Network Security Configuration
Event Tracking
User Attributes
IDSync
Screen Events
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Push Notifications
WebView Integration
Logger
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting the Android SDK
API Reference
Upgrade to Version 5
Cordova Plugin
Identity
Direct URL Routing FAQ
Web
Android
iOS
Initialization
Configuration
Event Tracking
User Attributes
IDSync
Screen Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Push Notifications
Webview Integration
Upload Frequency
App Extensions
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting iOS SDK
Social Networks
iOS 14 Guide
iOS 15 FAQ
iOS 16 FAQ
iOS 17 FAQ
iOS 18 FAQ
API Reference
Upgrade to Version 7
Getting Started
Identity
Upload Frequency
Getting Started
Opt Out
Initialize the SDK
Event Tracking
Commerce Tracking
Error Tracking
Screen Tracking
Identity
Location Tracking
Session Management
Initialization
Content Security Policy
Configuration
Event Tracking
User Attributes
IDSync
Page View Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Custom Logger
Persistence
Native Web Views
Self-Hosting
Multiple Instances
Web SDK via Google Tag Manager
Preventing Blocked HTTP Traffic with CNAME
Facebook Instant Articles
Troubleshooting the Web SDK
Browser Compatibility
Linting Data Plans
API Reference
Upgrade to Version 2 of the SDK
Getting Started
Identity
Web
Alexa
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 9. Test your local app
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 1. Create an input
Step 2. Create an output
Step 3. Verify output
Node SDK
Go SDK
Python SDK
Ruby SDK
Java SDK
Introduction
Outbound Integrations
Firehose Java SDK
Inbound Integrations
Compose ID
Glossary
Data Hosting Locations
Migrate from Segment to mParticle
Migrate from Segment to Client-side mParticle
Migrate from Segment to Server-side mParticle
Segment-to-mParticle Migration Reference
Rules Developer Guide
API Credential Management
The Developer's Guided Journey to mParticle
Create an Input
Start capturing data
Connect an Event Output
Create an Audience
Connect an Audience Output
Transform and Enhance Your Data
The new mParticle Experience
The Overview Map
Introduction
Data Retention
Connections
Activity
Live Stream
Data Filter
Rules
Tiered Events
mParticle Users and Roles
Analytics Free Trial
Troubleshooting mParticle
Usage metering for value-based pricing (VBP)
Introduction
Sync and Activate Analytics User Segments in mParticle
User Segment Activation
Welcome Page Announcements
Project Settings
Roles and Teammates
Organization Settings
Global Project Filters
Portfolio Analytics
Analytics Data Manager Overview
Events
Event Properties
User Properties
Revenue Mapping
Export Data
UTM Guide
Data Dictionary
Query Builder Overview
Modify Filters With And/Or Clauses
Query-time Sampling
Query Notes
Filter Where Clauses
Event vs. User Properties
Group By Clauses
Annotations
Cross-tool Compatibility
Apply All for Filter Where Clauses
Date Range and Time Settings Overview
Understanding the Screen View Event
Analyses Introduction
Getting Started
Visualization Options
For Clauses
Date Range and Time Settings
Calculator
Numerical Settings
Assisted Analysis
Properties Explorer
Frequency in Segmentation
Trends in Segmentation
Did [not] Perform Clauses
Cumulative vs. Non-Cumulative Analysis in Segmentation
Total Count of vs. Users Who Performed
Save Your Segmentation Analysis
Export Results in Segmentation
Explore Users from Segmentation
Getting Started with Funnels
Group By Settings
Conversion Window
Tracking Properties
Date Range and Time Settings
Visualization Options
Interpreting a Funnel Analysis
Group By
Filters
Conversion over Time
Conversion Order
Trends
Funnel Direction
Multi-path Funnels
Analyze as Cohort from Funnel
Save a Funnel Analysis
Explore Users from a Funnel
Export Results from a Funnel
Saved Analyses
Manage Analyses in Dashboards
Dashboards––Getting Started
Manage Dashboards
Dashboard Filters
Organize Dashboards
Scheduled Reports
Favorites
Time and Interval Settings in Dashboards
Query Notes in Dashboards
User Aliasing
The Demo Environment
Keyboard Shortcuts
Analytics for Marketers
Analytics for Product Managers
Compare Conversion Across Acquisition Sources
Analyze Product Feature Usage
Identify Points of User Friction
Time-based Subscription Analysis
Dashboard Tips and Tricks
Understand Product Stickiness
Optimize User Flow with A/B Testing
User Segments
IDSync Overview
Use Cases for IDSync
Components of IDSync
Store and Organize User Data
Identify Users
Default IDSync Configuration
Profile Conversion Strategy
Profile Link Strategy
Profile Isolation Strategy
Best Match Strategy
Aliasing
Overview
Create and Manage Group Definitions
Introduction
Catalog
Live Stream
Data Plans
Blocked Data Backfill Guide
Predictive Attributes Overview
Create Predictive Attributes
Assess and Troubleshoot Predictions
Use Predictive Attributes in Campaigns
Predictive Audiences Overview
Using Predictive Audiences
Introduction
Profiles
Warehouse Sync
Data Privacy Controls
Data Subject Requests
Default Service Limits
Feeds
Cross-Account Audience Sharing
Approved Sub-Processors
Import Data with CSV Files
CSV File Reference
Glossary
Video Index
Single Sign-On (SSO)
Setup Examples
Introduction
Introduction
Introduction
Rudderstack
Google Tag Manager
Segment
Advanced Data Warehouse Settings
AWS Kinesis (Snowplow)
AWS Redshift (Define Your Own Schema)
AWS S3 Integration (Define Your Own Schema)
AWS S3 (Snowplow Schema)
BigQuery (Snowplow Schema)
BigQuery Firebase Schema
BigQuery (Define Your Own Schema)
GCP BigQuery Export
Snowflake (Snowplow Schema)
Snowplow Schema Overview
Snowflake (Define Your Own Schema)
Aliasing
Event
Event
Audience
Audience
Feed
Event
Audience
Cookie Sync
Event
Audience
Audience
Audience
Event
Event
Feed
Event
Audience
Event
Data Warehouse
Event
Event
Event
Event
Audience
Event
Event
Event
Event
Event
Event
Audience
Event
Event
Feed
Event
Event
Audience
Feed
Event
Event
Event
Custom Feed
Data Warehouse
Event
Event
Audience
Audience
Audience
Audience
Event
Event
Event
Event
Event
Event
Audience
Audience
Event
Audience
Data Warehouse
Event
Event
Audience
Cookie Sync
Event
Event
Event
Event
Event
Feed
Feed
Event
Event
Event
Audience
Event
Event
Audience
Event
Event
Event
Feed
Audience
Event
Event
Audience
Audience
Event
Audience
Audience
Audience
Event
Audience
Event
Event
Event
Event
Feed
Event
Event
Event
Event
Event
Feed
Audience
Event
Event
Event
Feed
Event
Event
Event
Event
Event
Feed
Audience
Event
Event
Event
Event
Custom Pixel
Feed
Event
Event
Event
Audience
Event
Event
Data Warehouse
Event
Event
Audience
Audience
Audience
Event
Audience
Audience
Cookie Sync
Event
Audience
Feed
Audience
Event
Event
Audience
Audience
Event
Event
Event
Event
Audience
Cookie Sync
Cookie Sync
Audience
Audience
Feed
CleverTap is a modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap helps consumer brands retain their users for life. Over 8,000 global brands, including Star, Sony, Vodafone, Domino’s, DC Comics, and DealsPlus, trust CleverTap to help them connect with users and grow their mobile apps. With this integration, you can ingest event data from CleverTap into mParticle for further analysis.
You can read CleverTap’s documentation here.
CleverTap hosts their event documentation here.
CleverTap will send the following events to mParticle as Custom Events of type Other. Details on the events sent by CleverTap and the possible attributes within those events can be found below.
| Event | Description | Event Attributes |
|---|---|---|
| App Launched | This event is raised every time a user launches the application. | CT Network Carrier, CT Source, CT Bluetooth Version, Keyword, CT SDK Version, CT Bluetooth Enabled, CT OS Version, CT Network Type, Model, CT Longitude, CT Latitude, CT Connected To WiFi, CT Session Id, CT App Version |
| Notification Sent | This event is raised when a campaign message is sent to a user. | Campaign ID, Campaign name |
| App Version Changed | This event is raised when a user upgrades to a new version of the application. | CT App Version, CT App Version Prev, CT Latitude, CT Longitude, CT Source |
| A/B Experiment Stopped | Event raised when A/B experiment is stopped. | ct_source, stickiness, mutually_exclusive, variant, variant_id, version, experiment_id |
| A/B Experiment Rolled Out | Event raised when experiment is sent to user. | Variant, Variant Id, CT Source, Version, Experiment Id, Stickiness, Mutually Exclusive |
| A/B Experiment Disqualified | Event raised when a user is disqualified from an experiment. | Variant, Variant Id, CT Source, Version, Experiment Id, Stickiness, Mutually Exclusive |
| A/B Experiment Rendered | Event raised when an experiment is rendered to a user. | Variant, Variant Id, CT Source, Version, Experiment Id, Stickiness, Mutually Exclusive |
| Channel Unsubscribed | Event raised when user unsubscribes from any groups in email. | Variant, Resubscribed, Group, Type, Campaign id, Subscription Type, Identity, Reason, Campaign type |
| State Transitioned | Event raised for lifecycle optimizer when user transitions from one stage to another. | Destination, Type, Model, Source |
| Session Concluded | Event raised when user session is completed | Session Length, Session Id |
| Custom Control Group | Event raised when campaign is activated with a control group. | CT Source, wzrk_id, wzrk_pivot, Campaign id, Campaign name, Campaign type |
| System Control Group | Event raised when campaign is activated with a control group. | CT Source, wzrk_id, wzrk_pivot, Campaign id, Campaign name, Campaign type |
| Custom & Journey Control Group (Journeys) | Event raised when a Journey Campaign is activated with a control group. | Journey id, Journey name |
| System Control Group (Journeys) | Event raised when a Journey Campaign is activated with a control group. | Journey id, Journey name |
CleverTap will send the following events to mParticle as Custom Events of type Attribution. Details on the events sent by CleverTap and the possible attributes within those events can be found below.
| Event | Description | Event Attributes |
|---|---|---|
| App Installed | Event tracked when a user installs the application. | ct_app_version, CT Source, ct_latitude, ct_longitude |
| Notification Viewed | Event tracked when a user views an email, in-app notification, or a web notification sent via CleverTap. | wzrk_acts, wzrk_cts, wzrk_sound, wzrk_c2a, wzrk_pid, wzrk_acct_id, wzrk_pivot, wzrk_cid, wzrk_dl, wzrk_bi, wzrk_bc, wzrk_rnv, wzrk_pn, wzrk_id, wzrk_ttl, wzrk_animated, wzrk_bp, User Agent, browser, Campaign type, Campaign id, Campaign name, Client Name, CT Source, CT Session Id, CT Latitude, CT Longitude, CT App Version |
| Notification Clicked | Event tracked when a user clicks on a marketing campaign sent via CleverTap. | wzrk_animated, wzrk_bc, wzrk_bi, wzrk_bp, wzrk_c2a, wzrk_cid, wzrk_acct_id, wzrk_ck, wzrk_cts, wzrk_dl, wzrk_dt, wzrk_pid, wzrk_pivot, wzrk_pn, wzrk_push_amp, wzrk_rnv, wzrk_sound, wzrk_ttl, wzrk_ttl_s, Install, Campaign id, Campaign type, CT Latitude, CT App Version, CT Longitude |
| Push Impressions | Event tracked when a push notification sent from CleverTap is delivered to a user’s device. | wzrk_acts, wzrk_cts, wzrk_sound, wzrk_c2a, wzrk_pid, wzrk_acct_id, wzrk_pivot, wzrk_cid, wzrk_dl, wzrk_bi, wzrk_bc, wzrk_rnv, wzrk_pn, wzrk_id, wzrk_ttl, wzrk_animated, wzrk_bp, User Agent, browser, Campaign type, Campaign id, Campaign name, Client Name, CT Source, CT Session Id, CT Latitude, CT Longitude, CT App Version |
| Webhook Delivered | Event tracked when a webhook campaign is delivered successfully. | ContentName, CT Source, ct_app_version, ct_latitude, all_identities, ct_longitude, session_props, session_source, Campaign Id, mp_processing_time_ms, ts |
CleverTap will send the following events to mParticle as Events of type Uninstall. Details on the events sent by CleverTap and the possible attributes within those events can be found below.
| Event | Description | Event Attributes |
|---|---|---|
| App Uninstalled | Event recorded when a user uninstalls the application. | CT Source, clevertapId, token, source |
CleverTap will send the following events to mParticle as Custom Events of type Navigation. Full details on the events sent by CleverTap and the possible attributes within those events can be found below.
| Event | Description | Event Attributes |
|---|---|---|
| UTM Visited | Event tracked when a user clicks on a link from a marketing campaign with a defined UTM parameter. | session_props, session_source, session_props, utm_campaign, session_props, utm_medium, session_props, utm_source, Campaign id, CT Latitude, CT Longitude, CT App Version |
CleverTap will send the following events to mParticle as Custom Events of type User_Content. Details on the events sent by CleverTap and the possible attributes within those events can be found below.
| Event | Description | Event Attributes |
|---|---|---|
| Notification Replied | Event raised when the user replies (raised only for WhatsApp). | CT Source, wzrk_id, Campaign id, Campaign type, Campaign Name |
| Reply Sent | Event raised when an agent (CleverTap user) replies to a message from the end user. | CT Source, Campaign id, Campaign type |
CleverTap will send the following events to mParticle as Custom Events of type Location. Details on the events sent by CleverTap and the possible attributes within those events can be found below
| Event | Description | Event Attributes |
|---|---|---|
| GeoCluster Entered | Event raised when the user enters a Geo cluster. | ct_source, network_carrier, longitude, latitude, os_version, application_version, ct_sdk_version, geofence_id, cluster_name, cluster_id, ct_connected_to_wifi |
| GeoCluster Exited | Event raised when the user exits a Geo cluster. | ct_source, network_carrier, longitude, latitude, os_version, application_version, ct_sdk_version, geofence_id, cluster_name, cluster_id, ct_connected_to_wifi |
| User Attribute | Description |
|---|---|
| ct_name | Name of user |
| ct_gender | Gender |
| ct_dob | Date of Birth |
| ct_photo | Photo URL [if provided by user] |
| ct_email_opt_in | Flag that determines if Email should be sent to user |
| ct_push_opt_in | Flag that determines if Push should be sent to user |
| ct_sms_opt_in | Flag that determines if SMS should be sent to user |
| ct_whatsapp_opt_in | Flag that determines if WhatsApp should be sent to user |