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Snap is a camera company whose flagship application Snapchat, the Spectacles product, and a variety of publisher tools provide brands a unique platform to reach targeted audience segments with engaging and personalized content.
The Snapchat Event Integration is supported for the iOS and Android platforms.
To enable the Snapchat Event Integration for iOS you will need your Apple App ID. Although you do not need any Snapchat-specific credentials, you should contact your Snapchat Account Manager to discuss setting up this integration.
mParticle forwards raw values and a hashed device ids depending on the platform. Data without a device identifier will not be forwarded.
mParticle supports standard event mappings for the following Snapchat event types:
| Snapchat Event | mParticle Event |
|---|---|
APP_INSTALL |
Application State Transition with type is_first_run |
PURCHASE |
Commerce event with purchase or refund action. Refund will generate an event with a negative total_amount. |
START_CHECKOUT |
Commerce event with checkout action. |
ADD_CART |
Commerce event with add_to_cart action. |
VIEW_CONTENT |
Commerce event with view_detail action. |
APP_OPEN |
Application State Transition with type foreground |
PAGE_VIEW |
Screen View |
In addition to the above events, you can also create Custom Mappings for the following Snapchat events. These events all support the Snapchat attributes category, category_id, content_id, content_type, and description. Some events support additional attributes as listed:
ADD_BILLINGADD_CART: currency, number_items, priceLEVEL_COMPLETE: levelPAGE_VIEWPURCHASE: currency, number_items, priceSAVESEARCH: search_stringSIGN_UP: sign_up_methodSTART_CHECKOUT: currency, number_items, priceVIEW_CONTENT: currency, number_items, priceThe SnapChat att_status is set based on platform and os_version as follows:
| platform | os_version |
att_authorization_status |
|---|---|---|
| iOS | <=14.4 |
AUTHORIZED |
| iOS | >14.4 |
AUTHORIZED, DENIED, RESTRICTED, NOT_DETERMINED |
| Android | n/a | AUTHORIZED |
mParticle will send a variety of user data fields to SnapChat for advanced matching.
| mParticle Field | SnapChat Field | Description |
|---|---|---|
| N/A | partner | Required. This is sent as mparticle. |
| device_info.platform | platform | Required. ios or android. |
| application_info.package | app_id | Required. If platform is ios, the Apple App Id connection setting value is used. If platform is android, the value will be set using the package field of application_info |
| device_info.ios_advertising_id, device_info.android_advertising_id | device_id | Required. If platform is ios, IDFA. If platform is android, Google Advertisting ID. |
| device_info.limit_ad_tracking | limit_ad_tracking | Required. Denotes if limit ad tracking is on; 1 for on, and 0 for off. |
| event_type | conversion_event | Required. |
| timestamp_unixtime_ms | conversion_ts | Required. Conversion timestamp in millisecond resolution (ex.1455236520490). |
| commerce_event.product_action.products | number_items | The value is the sum of the products. |
| commerce_event.product_action.total_amount | price | A negative number if value is refound (refound values are based on commerce_event.product_action.action) |
| commerce_event.currency_code | currency | Required if price is included. Currency in standard ISO 4217 code, for example EUR, USD, or JPY. |
| device_info.ios_idfv | idfv | If platform is ios, plain text IDFV is sent. |
| device_info.ios_idfv | hashed_idfv | SHA-256(LowerCase(IDFV)) |
| device_info.product | device_model | URL encoded device model |
| device_info.os_version | os_version | Operating system version number |
| ip | ip_address | Hashed IP Address (SHA-256) of origin |
| ip | plaintext_ip | Plain text IP address of origin (IPv6 or IPv4 per request). IPv6 values must be the short version (according to RFC5952)and URL encoded. |
| device_info.http_header_user_agent | user_agent | URL encoded User Agent of origin |
| Setting Name | Data Type | Description |
|---|---|---|
| Snap App ID | string |
Unique code provided by SnapChat to verify ownership of your apps. |
| Setting Name | Data Type | Platform | Description |
|---|---|---|---|
| Apple App Id | string |
iOS | Apple App ID |