Data Subject Request API Version 1 and 2
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Getting Started
Identity
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Alexa
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 9. Test your local app
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 1. Create an input
Step 2. Create an output
Step 3. Verify output
Node SDK
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Rules Developer Guide
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The Developer's Guided Journey to mParticle
Create an Input
Start capturing data
Connect an Event Output
Create an Audience
Connect an Audience Output
Transform and Enhance Your Data
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Analyses Introduction
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For Clauses
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Introduction
Introduction
Introduction
Rudderstack
Google Tag Manager
Segment
Advanced Data Warehouse Settings
AWS Kinesis (Snowplow)
AWS Redshift (Define Your Own Schema)
AWS S3 Integration (Define Your Own Schema)
AWS S3 (Snowplow Schema)
BigQuery (Snowplow Schema)
BigQuery Firebase Schema
BigQuery (Define Your Own Schema)
GCP BigQuery Export
Snowflake (Snowplow Schema)
Snowplow Schema Overview
Snowflake (Define Your Own Schema)
Aliasing
Event
Event
Audience
Audience
Feed
Event
Audience
Cookie Sync
Event
Audience
Audience
Audience
Event
Event
Feed
Event
Audience
Event
Data Warehouse
Event
Event
Event
Event
Audience
Event
Event
Event
Event
Event
Event
Audience
Event
Event
Feed
Event
Event
Audience
Feed
Event
Event
Event
Custom Feed
Data Warehouse
Event
Event
Audience
Audience
Audience
Audience
Event
Event
Event
Event
Event
Event
Audience
Audience
Event
Audience
Data Warehouse
Event
Event
Audience
Cookie Sync
Event
Event
Event
Event
Event
Feed
Feed
Event
Event
Event
Audience
Event
Event
Audience
Event
Event
Event
Feed
Audience
Event
Event
Audience
Audience
Event
Audience
Audience
Audience
Event
Audience
Event
Event
Event
Event
Feed
Event
Event
Event
Event
Event
Feed
Audience
Event
Event
Event
Feed
Event
Event
Event
Event
Event
Feed
Audience
Event
Event
Event
Event
Custom Pixel
Feed
Event
Event
Event
Audience
Event
Event
Data Warehouse
Event
Event
Audience
Audience
Audience
Event
Audience
Audience
Cookie Sync
Event
Audience
Feed
Audience
Event
Event
Audience
Audience
Event
Event
Event
Event
Audience
Cookie Sync
Cookie Sync
Audience
Audience
Feed
Snowplow’s technology enables powerful custom analytics capabilities by making it easy for app developers to populate a cloud-based data warehouse with their event data.
Connect your inputs to Snowplow. You will need to provide the endpoint of your collector and your Snowplow App ID. For more information on setting up a new mParticle connection, see the Platform Guide.
| Setting Name | Data Type | Default Value | Description |
|---|---|---|---|
| Endpoint | string |
This is the endpoint used to initialize the Snowplow collector. | |
| App ID | string |
A unique ID used to identify your application to Snowplow. Snowplow uses this value to group events together . | |
| Base64 Encode | bool |
True | Set to true to send properties base64 encoded |
| User Identity | enum |
The value to be forwarded to Snowplow as the User ID. Choose from Customer ID, Email, or Other |
Every event in Snowplow is associated with a User ID. mParticle allows you to choose your preferred User ID type from:
mParticle data is mapped onto Snowplow’s data format via Snowplow’s Iglu schema. Complete mapping details for each event type are listed below.
| mParticle Attribute | Iglu Attribute | Data type |
|---|---|---|
| Event Name | name | string |
| Event Attributes | attributes | string |
| mParticle Attribute | Iglu Attribute | Data type |
|---|---|---|
| Screen Name | name | string |
| Event ID | id | string |
| mParticle Attribute | Iglu Attribute | Data type |
|---|---|---|
| EventName | name | string |
| RegistrationToken | registrationToken | string |
| Event/User Attributes | attributes | dictionary |
| mParticle Attribute | Iglu Attribute | Data type |
|---|---|---|
| EventName | name | string |
| Token | token | string |
| PushMessageType | pushMessageType | string |
| Message | message | string |
| Network | network | string |
| JsonPayload | jsonPayload | string |
| ApplicationStateType | applicationStateType | string |
| ContentId | contentId | integer |
| ActionIdentifier | actionIdentifier | string |
| ActionName | actionName | string |
| ActionCategoryIdentifier | actionCategoryIdentifier | string |
| Attributes | attributes | dictionary |
| mParticle Attribute | Iglu Attribute | Data type |
|---|---|---|
| EventName | name | string |
| UserAttributeName | userAttributeName | string |
| NewValue | newValue | string |
| NewValues | newValues | string |
| OldValue | oldValue | string |
| Deleted | deleted | boolean |
| IsNewAttribute | isNewAttribute | boolean |
| mParticle Attribute | Iglu Attribute | Data type |
|---|---|---|
| EventName | name | string |
| NewIdentity | newIdentity | object |
| OldIdentity | oldIdentity | object |
| mParticle Attribute | Iglu Attribute | Data type |
|---|---|---|
| Identity | name | string |
| Type | newIdentity | string |
| DateFirstSeen | dateFirstSeen | integer |
| IsFirstSeen | isFirstSeen | boolean |
| mParticle Attribute | Iglu Attribute | Data type |
|---|---|---|
| Transition Type | transitionType | string |
| IsFirstrun | isFirstRun | bool |
| IsUpgrade | isUpgrade | bool |
| LaunchParams | launchParams | string |
| LaunchReferral | launchReferral | string |
| SuccessfullyClosed | successfullyClosed | boolean |
| JsonPayload | jsonPayload | string |
| ReferralApplication | referralApplication | string |
| Event/User Attributes | attributes | dictionary |
| mParticle Attribute | Iglu Attribute | Data type |
|---|---|---|
| ProductAction.ActionType | action | string |
| CurrencyCode | currency | string |
| ProductAction.CheckoutStep | checkoutStep | integer |
| ProductAction.CheckoutOptions | checkoutOptions | string |
| ProductAction.ProductActionList | productActionList | string |
| ProductAction.ProductListSource | productListSource | string |
| ProductAction.TransactionId | transactionId | string |
| ProductAction.Affiliation | affiliation | string |
| ProductAction.TotalAmount | totalAmount | number |
| ProductAction.TaxAmount | tax | number |
| ProductAction.ShippingAmount | shipping | number |
| ProductAction.CouponCode | couponCode | string |
| ProductAction.Products | products | (see Product object) |
| ShoppingCart | shoppingCart | array |
| mParticle Attribute | Iglu Attribute | Data type |
|---|---|---|
| Id | id | string |
| Name | name | string |
| Brand | brand | string |
| Category | category | string |
| Variant | variant | string |
| Position | position | integer |
| Price | unitPrice | number |
| Quantity | quantity | number |
| CouponCode | couponCode | string |
| TotalProductAmount | totalProductAmount | number |
| Attributes | attributes | dictionary |
| AddedToCartTimestamp | addedToCartTimestamp | integer |
| mParticle Attribute | Iglu Attribute | Data type |
|---|---|---|
| ActionType | action | string |
| Promotions | promotions | (see Promotion object) |
| mParticle Attribute | Iglu Attribute | Data type |
|---|---|---|
| Id | id | string |
| Name | name | string |
| Creative | creative | string |
| Position | position | string |
| mParticle Attribute | Iglu Attribute | Data type |
|---|---|---|
| ListName | list | string |
| Products | products | array (see Product object) |