Using Logic Blocks in Audiences

Inclusive/Exclusive Audiences introduces a new feature called logic blocks that gives you more control over which audiences users are added to within an audience group.

Defining audience membership criteria is unchanged for Inclusive/Exclusive audiences; you still have to create an audience group and add one or more audiences to the group with different membership criteria.

However, you can now move audiences into logic blocks after they are created to achieve your desired audience behavior.

This page explains how to use each of the new features specific to Inclusive/Exclusive Audiences. For a real-world example of how to use these features to create complex audience groups, see Example: combining inclusive and exclusive audiences.

Before You Begin

Defining audience membership criteria is unchanged for Inclusive & Exclusive Audiences. You still need to:

1. Create an audience group with the appropriate data inputs
2. Define audience criteria based on user behavior, attributes, and events
3. Connect and activate audiences to downstream outputs

What’s new is the ability to control whether audiences overlap (inclusive) or remain mutually exclusive using logic blocks.

Creating Inclusive and Exclusive Audiences

When you create the first audience in an audience group, it is by nature inclusive: any users from your selected data inputs who meet the audience criteria will be added. Whenever an audience group contains only a single audience, no logic blocks are shown in the Audience Group Editor. Similarly, if you add children of your first audience, they will all remain inclusive and no logic blocks will be shown.

However, as soon as you create a new audience using the Add path button, a logic block is created with the default name “Block 1” that contains all of your current audiences, including the new audience you just created. Within this block, all audiences are inclusive: users will be added to every audience in the block that they meet the criteria for.

If you want to prevent any overlap between these audiences, you can create separate logic blocks as described below.

Creating and managing logic blocks

Logic blocks are created and managed through the Audience Group Editor, not the Audiences landing page. To complete all of the following workflows:

1. Navigate to the Audiences Landing page at Segmentation > Audiences using the left-hand navigation.
2. Click the name of the audience group you want to configure your logic blocks for to open the Audience Group Editor. If you click on an individual audience, not an audience group, from the Audiences Landing page, the Audience Builder will open by default. Simply close the Builder to view the entire group in the Audience Group Editor.

Create a new logic block

When an audience group contains only one audience, no logic block is shown. The first logic block is created automatically when you add a second audience to the group. By default, the second audience is placed in the same logic block as the first audience, making those audiences inclusive. You create additional logic blocks when you want to separate audiences and enforce exclusivity.

To create a new logic block and move an existing audience into it:

1. Click the action menu icon on an audience, and click Move.

2. Open the dropdown menu and select Create New Logic Block.

3. Under Logic Block Name, enter a descriptive name that will appear on the block in the Audience Group Editor. This name is only referenced within mParticle and is not forwarded to your connected outputs. When new blocks are created, they take the name of the audience by default.

4. Click Create and Move.
5. The Audience Group Editor will refresh, displaying your new logic block containing the audience you moved.

Move an audience to an existing logic block

To move an audience from one logic block to another:

1. Click the action menu icon on an audience, and click Move.
2. Open the dropdown menu and select the logic block you want to move your audience to.

3. Click Move.
4. The Audience Group Editor will refresh, displaying your audience in the logic block you selected.

Change a logic block’s name and priority

In scenarios where you have multiple logic blocks that share the same parent audience, logic block priority determines which block users are added to. Users are always added to the block with the highest priority.

To change a logic block’s priority:

1. Click the action menu icon on a logic block, and click Edit Logic & Priority.

2. The Update Logic Blocks window will appear, listing all of your logic blocks in order of their priority.

3. To change a block’s name, simply edit the name in the text box and click Save.
4. To change your logic block priorities, click a block’s handle icon and drag it to your desired position in the list.

5. You can also click the arrow icon on the right of a logic block to increase its priority by one.

6. After making your changes, click Save. The Audience Group Editor will refresh, displaying your logic blocks in order of priority, highest to lowest, from left to right.

Create a remaining users logic block

You can create a remaining users logic block, which is a special block that automatically collects all users who do not meet the criteria for any other block. This ensures that all users in your dataset (given the data inputs you selected when creating the audience group) are accounted for, even if they do not currently qualify for any explicitly defined audiences.

To create a remaining users logic block:

1. Click the path icon and select Add Remaining Users Split.

2. The Audience Group Editor will refresh, displaying a new logic block named “Remaining Users” with the lowest block priority that contains an audience of your remaining users. You can’t change the block priority for a remaining users split.

Delete a Logic Block

You can’t delete a logic block that contains any audiences. To delete a logic block, you must either delete or move all audiences it contains. Once you have removed all audiences from a logic block, it is automatically deleted.

Example: Combining Inclusive and Exclusive Audiences

For a detailed walkthrough of how to combine inclusive and exclusive audiences using logic blocks, see Combining Inclusive and Exclusive Audiences.

What Stays the Same

The following audience workflows are unchanged:

• Defining audience criteria
• Configuring refresh frequency
• Using Audience Preview
• Viewing Audience Insights
• Activating audiences
• Connecting audiences to outputs
• Managing audience tags and columns
• Sharing audiences between accounts