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Manage Audiences
Audiences Landing Page
The Audiences landing page is a central hub from which you can view and manage all of your audiences in mParticle. To access it, select Segmentation in the Overview Map, then click Audiences in the left-hand navigation.
Audiences Table Columns
The columns of the audiences table display key information about each of your Audience Groups and individual audiences:
- Size: The count of MPIDs in the audience. (Note: This value is only displayed at the Audience level; Audience Groups will show a ”-” instead.)
- Total audiences: The total number of audiences that are part of the Audience Grouping.
- Activated audiences: The total number of audiences connected to an active output.
- Connected outputs: The total number of distinct tools receiving audience data.
- Adds: The number of MPID additions to this audience over the last 24 hours. (Only shown at the Audience level.)
- Drops: The number of MPID drops from this audience over the last 24 hours. (Only shown at the Audience level.)
- Volatility: The change in the audience calculated as:
(adds + drops) / size in MPIDs. (Only shown at the Audience level.) - Last updated (UTC): Allows sorting by time created.
Some statistics, such as Size, Adds, Drops, and Volatility, are only displayed at the Audience level and not for Audience Groups. If a value isn’t applicable at the Group level, it will be displayed as ”-” in the table.
To customize the columns that are visible in the table:
- Click View Columns.
- Toggle on/off the columns you want to view.
- Click Save.
Audience Groups vs. Audiences
Individual audiences are contained within folders called Audience Groups. The main table in the Audiences landing page displays all of your audience groups and their associated audiences. Click the + icon to the left of an audience group name to expand and hide the audiences it contains:
Note: The example above shows an A/B test, which produces individual audiences for the control and test variants.
Audience Tags
As you continue to create new audiences, you can use tags to keep them organized and allow team members to easily see the purpose of each audience at a glance. For example, you can use tags to group your audiences by campaign type, giving them names like retargeting, lead gen, and product launch. Once you have applied tags, you can use tag names as search queries to return all audiences that have that particular tag applied.
Create a new tag
On the Audiences landing page:
- Click the + icon next to the name of an Audience Strategy to expose its audiences.
- Click the Tags icon in the row for that audience.
- Enter the name of your new tag in the text bar. Note: Tags have an 18-character limit.
- Click the name of the new tag to apply it to the audience.
To add additional tags, select the name of the tag(s) that have already been applied, open the dropdown menu, and click the additional tags you would like to add.
Update an existing Audience Strategy / Audience
To update an existing Audience or Audience Strategy, click on its name in the audience table. This will display the Audience Builder modal (if you selected an audience) or the Audience Strategy Editor (if you selected an audience strategy). Here, you can update the inclusion criteria for this particular audience, or update / add features like new paths, additional audiences, or A/B tests.
Edit Audience Strategy inputs
At any time after an Audience Strategy has been created, you can edit its data inputs.
- Click on the top node in the Audience Strategy, which has the heading “Audience Strategy Inputs.”
- Add or remove inputs as you see fit, then click Update.
Share Audiences between accounts
You can share audiences between your organization’s accounts, with detailed control over what data is shared. Share data broadly or restrict it to only what’s needed for a campaign. This feature does not affect data shared with third-party tools.
Adjust sharing settings
- Navigate to the Audiences list page.
- Open the Actions menu for the audience you wish to share.
- Select Share to open the sharing modal.
View sharing permissions
In the modal, you can view the accounts the audience is shared with and their sharing permissions. There are four sharing permission levels:
| Permission Level | Access Details |
|---|---|
| Owner | Full access to the audience, including editing, audience updates, and connecting outputs. Admins can set permissions. |
| Private | The audience is invisible to the receiving account. |
| View only | Visible to the receiving account but cannot connect to outputs. |
| Usable | Visible to the receiving account and can connect to outputs. Audience definition cannot be edited. |
Share an audience with a new account
- In the sharing modal, select the + icon.
- Choose the account and the desired permission settings.
View shared audiences
To view audiences that have been shared with an account, navigate to Segmentation, then select Shared Audiences in the left-hand navigation.
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- Last Updated: March 21, 2025