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Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 1. Create an input
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Step 3. Verify output
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Movable Ink enables brands to create compelling and unique visual content based on customer-specific data. Combine data from mParticle to produce even more relevant and personalized content.
In order to enable mParticle’s integration with Movable Ink, you will need a Movable Ink account to obtain your configuration settings, as well as a Stories behavioral license with Movable Ink. Contact your Movable Ink Client Experience (CX) team to get an API token for activating the connection with mParticle.
mParticle will forward the following User Identities to Movable Ink:
Movable Ink will not accept data older than 30 days.
mParticle’s integration forwards the following event types to Movable Ink:
The following sections describe product_action.action types and how they map to Movable Ink events.
Each item in the product_action.products[] field maps to one Movable Ink cart_add event.
Relevant fields below are for each item in the product_action.products[] field.
product_action.products[].id: Uniquely identifies this product.product_action.products[].custom_attributes.url: Contains the page URL for the specific product added.Note: An alternative URL location can be specified in the
URL Custom Attribute NameConfiguration Setting.
product_action.products[].name: The name of the product.product_action.products[].category: A category identifier that will associate this product with Movable Ink category events. Value passed should match the custom_attributes.list_id value in Product List View events, see below for details.product_action.products[].price: The price for a single product.Each item in the product_action.products[] field maps to one Movable Ink product event.
Relevant fields below are for each item in the product_action.products[] field.
product_action.products[].id: Uniquely identifies this product.product_action.products[].custom_attributes.url: Contains the page URL for the specific product viewed. Note: To specify an alternative URL location, add the URL to the
URL Custom Attribute NameConfiguration Setting.
product_action.products[].name: The name of the product.product_action.products[].category: A category identifier that will associate this product with Movable Ink category events. Value passed should match the custom_attributes.list_id value in Product List View events, see below for details.product_action.products[].price: The price for a single product.Maps to one Movable Ink conversion event.
All product_action.products[] field items are associated with one conversion event.
Optional fields which are not included will use data from an associated Movable Ink product event.
product_action.products[].id: Uniquely identifies this product.product_action.products[].name: The name of the product.product_action.products[].category: A category identifier that will associate this product with Movable Ink category events. The value passed should match the custom_attributes.list_id value in Product List View events. See the following section “Custom Event” for details.product_action.products[].price: The price for a single product.product_action.products[].quantity: The quantity of the product.product_action.total_amount: The combined cost of all products included in the event.product_action.products[].custom_attributes.url: Contains the page URL for the specific product purchased. Note: An alternative URL location can be specified in the
URL Custom Attribute NameConfiguration Setting.
Currently, Movable Ink only accepts one Custom Event (Product List View), so no additional Custom Event types should be sent to the connected Movable Ink output. For more detail on filtering Custom Events, see Data Filter.
Maps to one Movable Ink category event.
event_name: Must have a value of Product List View.custom_attributes.list_id: Unique identifier of this category used to associate with Movable Ink product events.custom_attributes.url: Contains the page URL for the specific category viewed. Please note that unlike the events above, for the Product List View event mParticle expects the URL as a custom attribute on the event level, rather than in the product object. Note: An alternative URL location can be specified in the
URL Custom Attribute NameConfiguration Setting.
custom_attributes.category: “Display” name of this category.| Setting Name | Data Type | Default Value | Description |
|---|---|---|---|
| API Token | string |
Your mParticle API token can be retrieved by contacting your Movable Ink Client Experience (CX) team. | |
| Preferred User Identity | string |
Choose the user identity that will be used as the unique identifier in Movable Ink (referred to as “mi_u” in Movable Ink). This unique user identifier comes from your distribution partner, such as an ESP or mobile service provider. | |
| URL Custom Attribute Name | string |
Specify an alternative field name in your custom_attributes which contains the URL value for a particular event. If not specified, Movable Ink will look for the URL value in the custom_attributes.url as noted above. |