Documentation

Developers

API References
Data Subject Request API

Data Subject Request API Version 1 and 2

Data Subject Request API Version 3

Platform API

Platform API Overview

Accounts

Apps

Audiences

Calculated Attributes

Data Points

Feeds

Field Transformations

Services

Users

Workspaces

Warehouse Sync API

Warehouse Sync API Overview

Warehouse Sync API Tutorial

Warehouse Sync API Reference

Data Mapping

Warehouse Sync SQL Reference

Warehouse Sync Troubleshooting Guide

ComposeID

Warehouse Sync API v2 Migration

Bulk Profile Deletion API Reference

Calculated Attributes Seeding API

Data Planning API

Custom Access Roles API

Group Identity API Reference

Pixel Service

Profile API

Events API

mParticle JSON Schema Reference

IDSync

Client SDKs
AMP

AMP SDK

Android

Initialization

Configuration

Network Security Configuration

Event Tracking

User Attributes

IDSync

Screen Events

Commerce Events

Location Tracking

Media

Kits

Application State and Session Management

Data Privacy Controls

Error Tracking

Opt Out

Push Notifications

WebView Integration

Logger

Preventing Blocked HTTP Traffic with CNAME

Linting Data Plans

Troubleshooting the Android SDK

API Reference

Upgrade to Version 5

Cordova

Cordova Plugin

Identity

Direct Url Routing

Direct URL Routing FAQ

Web

Android

iOS

Flutter

Getting Started

Usage

API Reference

iOS

Initialization

Configuration

Event Tracking

User Attributes

IDSync

Screen Tracking

Commerce Events

Location Tracking

Media

Kits

Application State and Session Management

Data Privacy Controls

Error Tracking

Opt Out

Push Notifications

Webview Integration

Upload Frequency

App Extensions

Preventing Blocked HTTP Traffic with CNAME

Linting Data Plans

Troubleshooting iOS SDK

Social Networks

iOS 14 Guide

iOS 15 FAQ

iOS 16 FAQ

iOS 17 FAQ

iOS 18 FAQ

API Reference

Upgrade to Version 7

React Native

Getting Started

Identity

Roku

Getting Started

Identity

Media

Unity

Upload Frequency

Getting Started

Opt Out

Initialize the SDK

Event Tracking

Commerce Tracking

Error Tracking

Screen Tracking

Identity

Location Tracking

Session Management

Xbox

Getting Started

Identity

Web

Initialization

Content Security Policy

Configuration

Event Tracking

User Attributes

IDSync

Page View Tracking

Commerce Events

Location Tracking

Media

Kits

Application State and Session Management

Data Privacy Controls

Error Tracking

Opt Out

Custom Logger

Persistence

Native Web Views

Self-Hosting

Multiple Instances

Web SDK via Google Tag Manager

Preventing Blocked HTTP Traffic with CNAME

Facebook Instant Articles

Troubleshooting the Web SDK

Browser Compatibility

Linting Data Plans

API Reference

Upgrade to Version 2 of the SDK

Xamarin

Getting Started

Identity

Web

Alexa

Quickstart
Android

Overview

Step 1. Create an input

Step 2. Verify your input

Step 3. Set up your output

Step 4. Create a connection

Step 5. Verify your connection

Step 6. Track events

Step 7. Track user data

Step 8. Create a data plan

Step 9. Test your local app

HTTP Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

iOS Quick Start

Overview

Step 1. Create an input

Step 2. Verify your input

Step 3. Set up your output

Step 4. Create a connection

Step 5. Verify your connection

Step 6. Track events

Step 7. Track user data

Step 8. Create a data plan

Java Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

Node Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

Web

Overview

Step 1. Create an input

Step 2. Verify your input

Step 3. Set up your output

Step 4. Create a connection

Step 5. Verify your connection

Step 6. Track events

Step 7. Track user data

Step 8. Create a data plan

Python Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

Media SDKs

Android

iOS

Web

Server SDKs

Node SDK

Go SDK

Python SDK

Ruby SDK

Java SDK

Tools

Linting Tools

mParticle Command Line Interface

Smartype

Guides
Partners

Introduction

Outbound Integrations

Outbound Integrations

Firehose Java SDK

Inbound Integrations

Kit Integrations

Overview

Android Kit Integration

JavaScript Kit Integration

iOS Kit Integration

Compose ID

Glossary

Data Hosting Locations

Migrate from Segment to mParticle

Migrate from Segment to mParticle

Migrate from Segment to Client-side mParticle

Migrate from Segment to Server-side mParticle

Segment-to-mParticle Migration Reference

Rules Developer Guide

API Credential Management

The Developer's Guided Journey to mParticle

Guides

Getting Started

Create an Input

Start capturing data

Connect an Event Output

Create an Audience

Connect an Audience Output

Transform and Enhance Your Data

Platform Guide
The New mParticle Experience

The new mParticle Experience

The Overview Map

Observability

Observability Overview

Observability User Guide

Observability Span Glossary

Introduction

Data Retention

Connections

Activity

Live Stream

Data Filter

Rules

Tiered Events

mParticle Users and Roles

Analytics Free Trial

Troubleshooting mParticle

Usage metering for value-based pricing (VBP)

Analytics

Introduction

Setup

Sync and Activate Analytics User Segments in mParticle

User Segment Activation

Welcome Page Announcements

Settings

Project Settings

Roles and Teammates

Organization Settings

Global Project Filters

Portfolio Analytics

Analytics Data Manager

Analytics Data Manager Overview

Events

Event Properties

User Properties

Revenue Mapping

Export Data

UTM Guide

Query Builder

Data Dictionary

Query Builder Overview

Modify Filters With And/Or Clauses

Query-time Sampling

Query Notes

Filter Where Clauses

Event vs. User Properties

Group By Clauses

Annotations

Cross-tool Compatibility

Apply All for Filter Where Clauses

Date Range and Time Settings Overview

Understanding the Screen View Event

Analyses

Analyses Introduction

Segmentation: Basics

Getting Started

Visualization Options

For Clauses

Date Range and Time Settings

Calculator

Numerical Settings

Segmentation: Advanced

Assisted Analysis

Properties Explorer

Frequency in Segmentation

Trends in Segmentation

Did [not] Perform Clauses

Cumulative vs. Non-Cumulative Analysis in Segmentation

Total Count of vs. Users Who Performed

Save Your Segmentation Analysis

Export Results in Segmentation

Explore Users from Segmentation

Funnels: Basics

Getting Started with Funnels

Group By Settings

Conversion Window

Tracking Properties

Date Range and Time Settings

Visualization Options

Interpreting a Funnel Analysis

Funnels: Advanced

Group By

Filters

Conversion over Time

Conversion Order

Trends

Funnel Direction

Multi-path Funnels

Analyze as Cohort from Funnel

Save a Funnel Analysis

Explore Users from a Funnel

Export Results from a Funnel

Cohorts

Getting Started with Cohorts

Analysis Modes

Save a Cohort Analysis

Export Results

Explore Users

Saved Analyses

Manage Analyses in Dashboards

Journeys

Getting Started

Event Menu

Visualization

Ending Event

Save a Journey Analysis

Users

Getting Started

User Activity Timelines

Time Settings

Export Results

Save A User Analysis

Dashboards

Dashboards––Getting Started

Manage Dashboards

Dashboard Filters

Organize Dashboards

Scheduled Reports

Favorites

Time and Interval Settings in Dashboards

Query Notes in Dashboards

User Aliasing

Analytics Resources

The Demo Environment

Keyboard Shortcuts

Tutorials

Analytics for Marketers

Analytics for Product Managers

Compare Conversion Across Acquisition Sources

Analyze Product Feature Usage

Identify Points of User Friction

Time-based Subscription Analysis

Dashboard Tips and Tricks

Understand Product Stickiness

Optimize User Flow with A/B Testing

User Segments

APIs

User Segments Export API

Dashboard Filter API

IDSync

IDSync Overview

Use Cases for IDSync

Components of IDSync

Store and Organize User Data

Identify Users

Default IDSync Configuration

Profile Conversion Strategy

Profile Link Strategy

Profile Isolation Strategy

Best Match Strategy

Aliasing

Data Master
Group Identity

Overview

Create and Manage Group Definitions

Introduction

Catalog

Live Stream

Data Plans

Data Plans

Blocked Data Backfill Guide

Personalization
Predictive Attributes

Predictive Attributes Overview

Create Predictive Attributes

Assess and Troubleshoot Predictions

Use Predictive Attributes in Campaigns

Predictive Audiences

Predictive Audiences Overview

Using Predictive Audiences

Introduction

Profiles

Calculated Attributes

Calculated Attributes Overview

Using Calculated Attributes

Create with AI Assistance

Calculated Attributes Reference

Audiences

Audiences Overview

Real-time Audiences

Standard Audiences

Journeys

Journeys Overview

Manage Journeys

Download an audience from a journey

Audience A/B testing from a journey

Journeys 2.0

Warehouse Sync

Data Privacy Controls

Data Subject Requests

Default Service Limits

Feeds

Cross-Account Audience Sharing

Approved Sub-Processors

Import Data with CSV Files

Import Data with CSV Files

CSV File Reference

Glossary

Video Index

Analytics (Deprecated)
Identity Providers

Single Sign-On (SSO)

Setup Examples

Settings

Debug Console

Data Warehouse Delay Alerting

Introduction

Developer Docs

Introduction

Integrations

Introduction

Rudderstack

Google Tag Manager

Segment

Data Warehouses and Data Lakes

Advanced Data Warehouse Settings

AWS Kinesis (Snowplow)

AWS Redshift (Define Your Own Schema)

AWS S3 Integration (Define Your Own Schema)

AWS S3 (Snowplow Schema)

BigQuery (Snowplow Schema)

BigQuery Firebase Schema

BigQuery (Define Your Own Schema)

GCP BigQuery Export

Snowflake (Snowplow Schema)

Snowplow Schema Overview

Snowflake (Define Your Own Schema)

APIs

Dashboard Filter API (Deprecated)

REST API

User Segments Export API (Deprecated)

SDKs

SDKs Introduction

React Native

iOS

Android

Java

JavaScript

Python

Object API

Developer Basics

Aliasing

Identity

The SDK surfaces a series of APIs allowing you to manage user-identity state. These client-side APIs work in tandem with the mParticle Identity HTTP API and your configured Identity “strategy.” These APIs are designed generically but identity management requirements vary by app - so it’s crucial that you use the APIs correctly per your requirements.

Creating a Request

The mParticle Identity APIs surface four key operations (identify, login, logout, and modify), which each accept an identical request object. Populating this object correctly is crucial to managing the state of your users.

An identity request object should be populated with a userIdentities associative array containing the identities that you would like to associate with the user. When you invoke any of the four key Identity APIs, the identities you supply will be associated with the resulting user. Reference mparticleConstants().IDENTITY_TYPE within mParticleCore.brs for all of the available identity types.

identityApiRequest = {userIdentities:{}}
identityApiRequest.userIdentities[mparticleConstants().IDENTITY_TYPE.EMAIL] = "user@example.com"

Copy User Attributes

The Identity API lets you transition the SDK and data from one user to a new or different user. If while transitioning you’d like to copy the user attributes from the current user to the new user, each identity request supports a copyUserAttributes attribute. This field defaults to false, and in the case where an identity API request does not yield a new or different user, this setting has no effect.

identityApiRequest = {userIdentities:{}}
identityApiRequest.userIdentities[mparticleConstants().IDENTITY_TYPE.EMAIL] = "user@example.com"
identityApiRequest.copyUserAttributes = true

Receiving Callbacks

Current User

mParticleTask will continually update an object representing the current user, and assign that object to its mParticleConstants().SCENEGRAPH_NODES.CURRENT_USER_NODE interface node. This object includes the user’s MPID, identities, and attributes. Observe changes to this node, or access it directly at any time:

'Scene init
sub init()
   m.mParticleTask = createObject("roSGNode","mParticleTask")
   m.mparticle = mParticleSGBridge(m.mParticleTask)
   m.mParticleTask.ObserveField(mParticleConstants().SCENEGRAPH_NODES.CURRENT_USER_NODE, "onCurrentUserChanged")
end sub

function onCurrentUserChanged() as void
   currentUser = m.mParticleTask[mParticleConstants().SCENEGRAPH_NODES.CURRENT_USER_NODE]
   print currentUser.mpid
   print formatjson(currentUser.userAttributes)
   print formatjson(currentUser.userIdentities)
end function

Identity Callbacks

mParticleTask will also assign an object representing the latest result from the Identity API to the mParticleConstants().SCENEGRAPH_NODES.IDENTITY_RESULT_NODE interface node. This object includes the HTTP response code and MPID if the API call was successful.

'Scene init
sub init()
   m.mParticleTask = createObject("roSGNode","mParticleTask")
   m.mparticle = mParticleSGBridge(m.mParticleTask)
   m.mParticleTask.ObserveField(mParticleConstants().SCENEGRAPH_NODES.IDENTITY_RESULT_NODE, "onIdentityResult")
end sub

function onIdentityResult() as void
   identityApiResult = m.mParticleTask[mParticleConstants().SCENEGRAPH_NODES.IDENTITY_RESULT_NODE]
   print "IdentityResult: " + formatjson(identityApiResult)
   if (identityApiResult.httpCode = 200) then
       'Note that calls to modify will not have a body, as MPID cannot change from a modify()
       if (identityApiResult.body.DoesExist("mpid")) then
           print "New user MPID is: " + identityApiResult.body.mpid
       end if
   end if
end function

See below for more about responding to these callbacks and handling errors.

Identify

The Identify API is treated specially in that it’s called automatically on SDK initialization. The SDK requires this call to succeed in order to establish an identity to associate with all data.

Some considerations to account for during SDK initialization:

  • If the user is already logged-in/registered on load of your site (from a previous session), or you otherwise have identifying information about the user that you’d like to supply, you should create a identity request and set it to the identifyRequest field of the mParticleOptions object. See the SDK initialization example above.
  • If you do not provide an explicit identifyRequest during SDK initialization, the SDK will use the Roku registry to generate a request for you based off of the most recent user, including the most recent user identities.
  • If this is a new user, and the Identify call fails, you must retry the request. See below for information on reacting to failed API requests.

Login and Logout

Login and Logout should be invoked at the time of the user performing the matching or applicable actions on your site. These methods have identical signatures, both accepting an identity request:

mpConstants = mparticleConstants()
identityApiRequest = {}
identityApiRequest.userIdentities = {}
identityApiRequest.userIdentities[mpConstants.IDENTITY_TYPE.EMAIL] = "foo@example.com"
m.mparticle.identity.login(identityApiRequest)
'It's common to pass an empty object to logout
m.mparticle.identity.logout({})

Modify

Modify also has the identical signature, but note a crucial difference: modify actions will never result in a new user. Modify can only add, remove, or change the identities associated with an existing user. The mParticle SDK will compare the current user’s user identities with those that you supply within the identity request, in order to generate a delta and invoke the underlying Identity HTTP API.

In this example, the SDK will change the email of the current user, or add the email to the user’s profile if the user has no existing email on this device:

mpConstants = mparticleConstants()
identityApiRequest = {}
identityApiRequest.userIdentities = {}
identityApiRequest.userIdentities[mpConstants.IDENTITY_TYPE.EMAIL] = "foo-2@example.com"
m.mparticle.identity.modify(identityApiRequest)

In this example, the SDK will remove the email of the current user, or will be a no-op if the user has no email on this device:

mpConstants = mparticleConstants()
identityApiRequest = {}
identityApiRequest.userIdentities = {}
'Use an empty string to represent removal
identityApiRequest.userIdentities[mpConstants.IDENTITY_TYPE.EMAIL] = ""
m.mparticle.identity.modify(identityApiRequest)

Error Handling

The mParticle Identity API is intended to be central to your channel’s state, and so is designed to be fast and highly-available. Similar to how your Roku channel may gate users from logging in, logging out, or modifying their state without an internet connection - we intend you to treat these APIs as gating operations in order to maintain a consistent user state. The SDK will not retry API calls, but provides a callback mechanism such that you can do so according to your business logic.

The SDK will always return the HTTP status and HTTP body of the underlying request:

function onIdentityResult() as void
   identityApiResult = m.mParticleTask[mParticleConstants().SCENEGRAPH_NODES.IDENTITY_RESULT_NODE]
   print "IdentityResult: " + formatjson(identityApiResult)
   if (identityApiResult.httpCode = 200) then
      'Note that calls to modify will not have a body, as MPID cannot change from a modify()
      print "New user MPID is: " + identityApiResult.body.mpid
   else if (identityApiResult.httpCode = 401) then
      'Authentication error - check that your App key and secret are correctly configured
   else if (identityApiResult.httpCode = 400) then
      `Bad request - check the contents of your identity API call and inspect the message in the body
      print identityApiResult.body.message
   else if (identityApiResult.httpCode = 429) then
      'retry the request
   end if
end function

If you receive an HTTP 200, the call was successful. Otherwise the call may need to be amended or retried. In addition to the set of HTTP codes defined by the Identity API here, you can expect to receive the same standard set of roUrlEvent codes defined here.

Was this page helpful?

    Last Updated: December 20, 2024