AlgoLift determines the future lifetime value of your customers so you can optimize your investment strategy. We transforms data inputs into actions with our predictive algorithms and investment optimization technology.

Enable the Integration

When you configure your AlgoLift feed mParticle will provide an API key and secret - send these credentials to your AlgoLift account manager for setup.

Supported Event Types

AlgoLift does not send any events in its feed. The feed contains only user identities and user attributes sent with event-less requests.

Supported Identities

User Identities

  • Customer ID
  • Other
  • Other2
  • Other3
  • Other4

User Attributes

Attribute Name Description
algoliftactual_revenue{X} Actual revenue for the user upon turning {X}. This column is only provided for users who are X or older
algolift_age The age of the user.
algolift_churn_probability User’s churn probability (optional)
algolift_conversion_probability User’s conversion probability (optional)
algoliftprojected_revenue{X} Projected revenue for this user at age X where X can be [30, 60, 90, 180, 365]. Other ages may be requested by the client
algolift_projection_date The date of the projection in format yyyy-mm-dd

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