Documentation

Developers

API References
Data Subject Request API

Data Subject Request API Version 1 and 2

Data Subject Request API Version 3

Platform API

Platform API Overview

Accounts

Apps

Audiences

Calculated Attributes

Data Points

Feeds

Field Transformations

Services

Users

Workspaces

Warehouse Sync API

Warehouse Sync API Overview

Warehouse Sync API Tutorial

Warehouse Sync API Reference

Data Mapping

Warehouse Sync SQL Reference

Warehouse Sync Troubleshooting Guide

ComposeID

Warehouse Sync API v2 Migration

Custom Access Roles API

Bulk Profile Deletion API Reference

Data Planning API

Group Identity API Reference

Calculated Attributes Seeding API

Pixel Service

Profile API

Events API

mParticle JSON Schema Reference

IDSync

Client SDKs
AMP

AMP SDK

Android

Initialization

Configuration

Network Security Configuration

Event Tracking

User Attributes

IDSync

Screen Events

Commerce Events

Location Tracking

Media

Kits

Application State and Session Management

Data Privacy Controls

Error Tracking

Opt Out

Push Notifications

WebView Integration

Logger

Preventing Blocked HTTP Traffic with CNAME

Linting Data Plans

Troubleshooting the Android SDK

API Reference

Upgrade to Version 5

Cordova

Cordova Plugin

Identity

Direct Url Routing

Direct URL Routing FAQ

Web

Android

iOS

Flutter

Getting Started

Usage

API Reference

iOS

Initialization

Configuration

Event Tracking

User Attributes

IDSync

Screen Tracking

Commerce Events

Location Tracking

Media

Kits

Application State and Session Management

Data Privacy Controls

Error Tracking

Opt Out

Push Notifications

Webview Integration

Upload Frequency

App Extensions

Preventing Blocked HTTP Traffic with CNAME

Linting Data Plans

Troubleshooting iOS SDK

Social Networks

iOS 14 Guide

iOS 15 FAQ

iOS 16 FAQ

iOS 17 FAQ

iOS 18 FAQ

API Reference

Upgrade to Version 7

React Native

Getting Started

Identity

Roku

Getting Started

Identity

Media

Unity

Upload Frequency

Getting Started

Opt Out

Initialize the SDK

Event Tracking

Commerce Tracking

Error Tracking

Screen Tracking

Identity

Location Tracking

Session Management

Xbox

Getting Started

Identity

Web

Initialization

Configuration

Content Security Policy

Event Tracking

User Attributes

IDSync

Page View Tracking

Commerce Events

Location Tracking

Media

Kits

Application State and Session Management

Data Privacy Controls

Error Tracking

Opt Out

Custom Logger

Persistence

Native Web Views

Self-Hosting

Multiple Instances

Web SDK via Google Tag Manager

Preventing Blocked HTTP Traffic with CNAME

Facebook Instant Articles

Troubleshooting the Web SDK

Browser Compatibility

Linting Data Plans

API Reference

Upgrade to Version 2 of the SDK

Xamarin

Getting Started

Identity

Web

Alexa

Media SDKs

iOS

Web

Android

Quickstart
Android

Overview

Step 1. Create an input

Step 2. Verify your input

Step 3. Set up your output

Step 4. Create a connection

Step 5. Verify your connection

Step 6. Track events

Step 7. Track user data

Step 8. Create a data plan

Step 9. Test your local app

HTTP Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

iOS Quick Start

Overview

Step 1. Create an input

Step 2. Verify your input

Step 3. Set up your output

Step 4. Create a connection

Step 5. Verify your connection

Step 6. Track events

Step 7. Track user data

Step 8. Create a data plan

Java Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

Node Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

Python Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

Web

Overview

Step 1. Create an input

Step 2. Verify your input

Step 3. Set up your output

Step 4. Create a connection

Step 5. Verify your connection

Step 6. Track events

Step 7. Track user data

Step 8. Create a data plan

Server SDKs

Node SDK

Go SDK

Python SDK

Ruby SDK

Java SDK

Tools

mParticle Command Line Interface

Linting Tools

Smartype

Guides
Partners

Introduction

Outbound Integrations

Outbound Integrations

Firehose Java SDK

Inbound Integrations

Kit Integrations

Overview

Android Kit Integration

JavaScript Kit Integration

iOS Kit Integration

Compose ID

Data Hosting Locations

Glossary

Migrate from Segment to mParticle

Migrate from Segment to mParticle

Migrate from Segment to Client-side mParticle

Migrate from Segment to Server-side mParticle

Segment-to-mParticle Migration Reference

Rules Developer Guide

API Credential Management

The Developer's Guided Journey to mParticle

Guides

Getting Started

Create an Input

Start capturing data

Connect an Event Output

Create an Audience

Connect an Audience Output

Transform and Enhance Your Data

Platform Guide
The New mParticle Experience

The new mParticle Experience

The Overview Map

Observability

Observability Overview

Observability User Guide

Observability Span Glossary

Introduction

Data Retention

Connections

Activity

Live Stream

Data Filter

Rules

Tiered Events

mParticle Users and Roles

Analytics Free Trial

Troubleshooting mParticle

Usage metering for value-based pricing (VBP)

Analytics

Introduction

Setup

Sync and Activate Analytics User Segments in mParticle

User Segment Activation

Welcome Page Announcements

Settings

Project Settings

Roles and Teammates

Organization Settings

Global Project Filters

Portfolio Analytics

Analytics Data Manager

Analytics Data Manager Overview

Events

Event Properties

User Properties

Revenue Mapping

Export Data

UTM Guide

Query Builder

Data Dictionary

Query Builder Overview

Modify Filters With And/Or Clauses

Query-time Sampling

Query Notes

Filter Where Clauses

Event vs. User Properties

Group By Clauses

Annotations

Cross-tool Compatibility

Apply All for Filter Where Clauses

Date Range and Time Settings Overview

Understanding the Screen View Event

Analyses

Analyses Introduction

Segmentation: Basics

Getting Started

Visualization Options

For Clauses

Date Range and Time Settings

Calculator

Numerical Settings

Segmentation: Advanced

Assisted Analysis

Properties Explorer

Frequency in Segmentation

Trends in Segmentation

Did [not] Perform Clauses

Cumulative vs. Non-Cumulative Analysis in Segmentation

Total Count of vs. Users Who Performed

Save Your Segmentation Analysis

Export Results in Segmentation

Explore Users from Segmentation

Funnels: Basics

Getting Started with Funnels

Group By Settings

Conversion Window

Tracking Properties

Date Range and Time Settings

Visualization Options

Interpreting a Funnel Analysis

Funnels: Advanced

Group By

Filters

Conversion over Time

Conversion Order

Trends

Funnel Direction

Multi-path Funnels

Analyze as Cohort from Funnel

Save a Funnel Analysis

Explore Users from a Funnel

Export Results from a Funnel

Cohorts

Getting Started with Cohorts

Analysis Modes

Save a Cohort Analysis

Export Results

Explore Users

Saved Analyses

Manage Analyses in Dashboards

Journeys

Getting Started

Event Menu

Visualization

Ending Event

Save a Journey Analysis

Users

Getting Started

User Activity Timelines

Time Settings

Export Results

Save A User Analysis

Dashboards

Dashboards––Getting Started

Manage Dashboards

Dashboard Filters

Organize Dashboards

Scheduled Reports

Favorites

Time and Interval Settings in Dashboards

Query Notes in Dashboards

User Aliasing

Analytics Resources

The Demo Environment

Keyboard Shortcuts

Tutorials

Analytics for Marketers

Analytics for Product Managers

Compare Conversion Across Acquisition Sources

Analyze Product Feature Usage

Identify Points of User Friction

Time-based Subscription Analysis

Dashboard Tips and Tricks

Understand Product Stickiness

Optimize User Flow with A/B Testing

User Segments

APIs

User Segments Export API

Dashboard Filter API

IDSync

IDSync Overview

Use Cases for IDSync

Components of IDSync

Store and Organize User Data

Identify Users

Default IDSync Configuration

Profile Conversion Strategy

Profile Link Strategy

Profile Isolation Strategy

Best Match Strategy

Aliasing

Data Master
Group Identity

Overview

Create and Manage Group Definitions

Introduction

Catalog

Live Stream

Data Plans

Data Plans

Blocked Data Backfill Guide

Personalization
Predictive Attributes

Predictive Attributes Overview

Create Predictive Attributes

Assess and Troubleshoot Predictions

Use Predictive Attributes in Campaigns

Predictive Audiences

Predictive Audiences Overview

Using Predictive Audiences

Introduction

Profiles

Calculated Attributes

Calculated Attributes Overview

Using Calculated Attributes

Create with AI Assistance

Calculated Attributes Reference

Audiences

Audiences Overview

Real-time Audiences

Standard Audiences

Journeys

Journeys Overview

Manage Journeys

Download an audience from a journey

Audience A/B testing from a journey

Journeys 2.0

Warehouse Sync

Data Privacy Controls

Data Subject Requests

Default Service Limits

Feeds

Cross-Account Audience Sharing

Approved Sub-Processors

Import Data with CSV Files

Import Data with CSV Files

CSV File Reference

Glossary

Video Index

Analytics (Deprecated)
Identity Providers

Single Sign-On (SSO)

Setup Examples

Settings

Debug Console

Data Warehouse Delay Alerting

Introduction

Developer Docs

Introduction

Integrations

Introduction

Rudderstack

Google Tag Manager

Segment

Data Warehouses and Data Lakes

Advanced Data Warehouse Settings

AWS Kinesis (Snowplow)

AWS Redshift (Define Your Own Schema)

AWS S3 Integration (Define Your Own Schema)

AWS S3 (Snowplow Schema)

BigQuery (Snowplow Schema)

BigQuery Firebase Schema

BigQuery (Define Your Own Schema)

GCP BigQuery Export

Snowflake (Snowplow Schema)

Snowplow Schema Overview

Snowflake (Define Your Own Schema)

APIs

Dashboard Filter API (Deprecated)

REST API

User Segments Export API (Deprecated)

SDKs

SDKs Introduction

React Native

iOS

Android

Java

JavaScript

Python

Object API

Developer Basics

Aliasing

Step 6. Track events

Remember that you can collect two types of data with mParticle: event data (data about what your users are doing) and user data (data describing your users).

By default, the mParticle iOS SDK will track the following event types with no configuration required:

  • Application State Transitions
  • Session starts and ends
  • User identity change
  • User attribute change
  • Push registration and notification (depending on your specific SDK configuration)

To track other event types, you must call the appropriate method in mParticle’s SDK directly from your app’s code whenever the event you want to track is triggered by a user.

The Higgs Shop sample app was built so that the code responsible for tracking events is as close as possible to the app components that might trigger those events. While this results in more repetitive code, the repetition is helpful for people new to the SDK.

6.1 Track screen views

One of the most basic events to begin tracking is when a user views different pages. We do that with the MParticle.getInstance().logScreen() method.

This method accepts the name of the screen viewed (as a string) and a list of any additional attributes (as an array).

For example, in the CartViewController.swift file we log views of the user’s cart with:

MParticle.sharedInstance().logScreen("View My Cart", eventInfo: ["number_of_products": numberOfProducts, "total_product_amounts": subTotal])

6.2 Track custom events

Now that we’re tracking when a user visits different pages, let’s track some basic interactions using custom events.

Custom events are created with the MPEvent object, which accepts the name of an event as a string, and the event type as MPEventType.EVENT-TYPE where EVENT-TYPE can be one of several pre-defined types. This allows you to define the category of event that you are logging, like a navigation event or a search event when the user searches for an item. Event types don’t affect any functionality, but they are helpful when categorizing and organizing a large amount of data.

For a list of each custom event type, see Event Tracking.

You can also include a free-form map of custom attributes in an object called customAttributes. Custom attributes are defined as an array of key/value pairs.

The Higgs Shop uses custom events to track a range of event types. For example, in the file LandingViewController.swift, button clicks on the landing page are tracked with custom events.

if let event = MPEvent(name: "Landing Button Click", type: .other) {
    MParticle.sharedInstance().logEvent(event)
}

Here, an event with the name "Landing Button Click" is created with in an MPEvent object. The event type is set to .other, but no custom attributes are defined.

The event is logged to mParticle with MParticle.getInstance().logEvent(event).

6.3 Track commerce events

Tracking commerce events involves three steps:

  1. Creating the product.
  • Using MPProduct, create an object that defines descriptive values like the product’s name, sku number, or price.
  1. Summarizing any transaction details.
  • Using MPTransactionAttributes, record any transaction details such as the specific product and quantity selected by a user when they add an item to their cart.
  1. Logging the commerce event.
  • Commerce actions are created in MPCommerceEventAction objects. These actions are then passed into commerce events in MPCommerceEvent objects. Finally, commerce events are passed into the method MParticle.sharedInstance().logEvent(event) where event is commerce event.

6.3.1 Create the product

Products are created using MPProduct.

// 1. Create a product
let product = MPProduct(name: "Foo name", sku: "Foo sku", quantity: 4, price: 100.00)

In The Higgs Shop, we create products in the file ProductDetailViewController.swift after a user has selected a product, color, and quantiy and then added the product to their shopping cart.

let mpProduct = MPProduct(name: product.label, sku: product.imageName, quantity: NSNumber(value: selectedQuantity), price: NSNumber(value: product.price))

6.3.2 Summarize the transaction details

Before a commerce event can be logged in mParticle, the transaction details must be summarized, including a required transaction ID, in addition to revenue, shipping, and an optional tax.

// 2. Summarize the transaction
let attributes = MPTransactionAttributes()
attributes.transactionId = "foo-transaction-id"
attributes.revenue = 430.00
attributes.tax = 30.00

When a user places an order in The Higgs Shop, the product purchaes are summarized in: CheckoutViewController.swift when a user places an order:

let transactionAttributes = MPTransactionAttributes()
transactionAttributes.transactionId = AppDelegate.transactionId
let tax = subtotal * 0.08875
let shipping = subtotal * 0.15
transactionAttributes.tax = NSNumber(value: Double(String(format: "%.2f", tax)) ?? 0)
transactionAttributes.shipping = NSNumber(value: Double(String(format: "%.2f", shipping)) ?? 0)
transactionAttributes.revenue = NSNumber(value: Double(String(format: "%.2f", subtotal + tax + shipping)) ?? 0)
event.transactionAttributes = transactionAttributes

6.3.3 Log the purchase event

To log a purchase event, a purchase action is created using MPCommerceEventAction.purchase. A commerce event is created using MPCommerceEvent(action: action, product: product) which receives both product and purchase action:

// 3. Log the purchase event
let action = MPCommerceEventAction.purchase;
let event = MPCommerceEvent(action: action, product: product)
event.transactionAttributes = attributes
MParticle.sharedInstance().logEvent(event)

In the Higgs Shop, purchase events are logged in the same function that we created our transaction attributes CheckoutViewController.swift:

@objc private func placeOrder() {
        print("place order")
        if let event = MPCommerceEvent(action: .purchase) {
            var products = [MPProduct]()
            var subtotal = 0.0
            for cartItem in AppDelegate.cart.items {
                let product = cartItem.product
                let mpProduct = MPProduct(name: product.label, sku: product.imageName, quantity: NSNumber(value: cartItem.quantity), price: NSNumber(value: product.price))
                let attributes = NSMutableDictionary()
                if cartItem.color != "N/A" {
                    attributes.setObject(cartItem.color, forKey: NSString("color"))
                }
                if cartItem.size != "N/A" {
                    attributes.setObject(cartItem.size, forKey: NSString("size"))
                }
                mpProduct.setUserDefinedAttributes(attributes)
                products.append(mpProduct)
                subtotal += cartItem.totalAmount
            }
            event.addProducts(products)
            let transactionAttributes = MPTransactionAttributes()
            transactionAttributes.transactionId = AppDelegate.transactionId
            let tax = subtotal * 0.08875
            let shipping = subtotal * 0.15
            transactionAttributes.tax = NSNumber(value: Double(String(format: "%.2f", tax)) ?? 0)
            transactionAttributes.shipping = NSNumber(value: Double(String(format: "%.2f", shipping)) ?? 0)
            transactionAttributes.revenue = NSNumber(value: Double(String(format: "%.2f", subtotal + tax + shipping)) ?? 0)
            event.transactionAttributes = transactionAttributes // transaction attributes are required
            event.shouldBeginSession = AppDelegate.eventsBeginSessions
            MParticle.sharedInstance().logEvent(event)
            
            // Clear the cart
            AppDelegate.cart.items.removeAll()
            
            // Present Purchase Confirmation
            let purchaseMessage = UIAlertController(title: NSLocalizedString("Purchase Complete", comment: ""), message: NSLocalizedString("No actual purchase has been made.", comment: ""), preferredStyle: .alert)
            let okAction = UIAlertAction(title: "OK", style: .default, handler: { (_) -> Void in
                self.navigationController?.popViewController(animated: true)
             })
            purchaseMessage.addAction(okAction)
            self.present(purchaseMessage, animated: true, completion: nil)
        }
    }

<< Previous Next >> Track users

Was this page helpful?

    Last Updated: November 20, 2024