Documentation

Developers

API References
Data Subject Request API

Data Subject Request API Version 1 and 2

Data Subject Request API Version 3

Platform API

Platform API Overview

Accounts

Apps

Audiences

Calculated Attributes

Data Points

Feeds

Field Transformations

Services

Users

Workspaces

Warehouse Sync API

Warehouse Sync API Overview

Warehouse Sync API Tutorial

Warehouse Sync API Reference

Data Mapping

Warehouse Sync SQL Reference

Warehouse Sync Troubleshooting Guide

ComposeID

Warehouse Sync API v2 Migration

Bulk Profile Deletion API Reference

Calculated Attributes Seeding API

Custom Access Roles API

Data Planning API

Group Identity API Reference

Pixel Service

Profile API

Events API

mParticle JSON Schema Reference

IDSync

Client SDKs
AMP

AMP SDK

Android

Initialization

Configuration

Network Security Configuration

Event Tracking

User Attributes

IDSync

Screen Events

Commerce Events

Location Tracking

Media

Kits

Application State and Session Management

Data Privacy Controls

Error Tracking

Opt Out

Push Notifications

WebView Integration

Logger

Preventing Blocked HTTP Traffic with CNAME

Linting Data Plans

Troubleshooting the Android SDK

API Reference

Upgrade to Version 5

Cordova

Cordova Plugin

Identity

Flutter

Getting Started

Usage

API Reference

Direct Url Routing

Direct URL Routing FAQ

Web

Android

iOS

iOS

Initialization

Configuration

Event Tracking

User Attributes

IDSync

Screen Tracking

Commerce Events

Location Tracking

Media

Kits

Application State and Session Management

Data Privacy Controls

Error Tracking

Opt Out

Push Notifications

Webview Integration

Upload Frequency

App Extensions

Preventing Blocked HTTP Traffic with CNAME

Linting Data Plans

Troubleshooting iOS SDK

Social Networks

iOS 14 Guide

iOS 15 FAQ

iOS 16 FAQ

iOS 17 FAQ

iOS 18 FAQ

API Reference

Upgrade to Version 7

React Native

Getting Started

Identity

Roku

Getting Started

Identity

Media

Unity

Upload Frequency

Getting Started

Opt Out

Initialize the SDK

Event Tracking

Commerce Tracking

Error Tracking

Screen Tracking

Identity

Location Tracking

Session Management

Xbox

Getting Started

Identity

Web

Initialization

Configuration

Content Security Policy

Event Tracking

User Attributes

IDSync

Page View Tracking

Commerce Events

Location Tracking

Media

Kits

Application State and Session Management

Data Privacy Controls

Error Tracking

Opt Out

Custom Logger

Persistence

Native Web Views

Self-Hosting

Multiple Instances

Web SDK via Google Tag Manager

Preventing Blocked HTTP Traffic with CNAME

Facebook Instant Articles

Troubleshooting the Web SDK

Browser Compatibility

Linting Data Plans

API Reference

Upgrade to Version 2 of the SDK

Xamarin

Getting Started

Identity

Web

Alexa

Server SDKs

Node SDK

Go SDK

Python SDK

Ruby SDK

Java SDK

Quickstart
Android

Overview

Step 1. Create an input

Step 2. Verify your input

Step 3. Set up your output

Step 4. Create a connection

Step 5. Verify your connection

Step 6. Track events

Step 7. Track user data

Step 8. Create a data plan

Step 9. Test your local app

HTTP Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

iOS Quick Start

Overview

Step 1. Create an input

Step 2. Verify your input

Step 3. Set up your output

Step 4. Create a connection

Step 5. Verify your connection

Step 6. Track events

Step 7. Track user data

Step 8. Create a data plan

Java Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

Node Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

Python Quick Start

Step 1. Create an input

Step 2. Create an output

Step 3. Verify output

Web

Overview

Step 1. Create an input

Step 2. Verify your input

Step 3. Set up your output

Step 4. Create a connection

Step 5. Verify your connection

Step 6. Track events

Step 7. Track user data

Step 8. Create a data plan

Tools

mParticle Command Line Interface

Linting Tools

Smartype

Media SDKs

iOS

Web

Android

Guides
Partners

Introduction

Outbound Integrations

Outbound Integrations

Firehose Java SDK

Inbound Integrations

Kit Integrations

Overview

Android Kit Integration

JavaScript Kit Integration

iOS Kit Integration

Compose ID

Data Hosting Locations

Glossary

Rules Developer Guide

Migrate from Segment to mParticle

Migrate from Segment to mParticle

Migrate from Segment to Client-side mParticle

Migrate from Segment to Server-side mParticle

Segment-to-mParticle Migration Reference

API Credential Management

The Developer's Guided Journey to mParticle

Guides

Getting Started

Create an Input

Start capturing data

Connect an Event Output

Create an Audience

Connect an Audience Output

Transform and Enhance Your Data

Platform Guide
The New mParticle Experience

The new mParticle Experience

The Overview Map

Observability

Observability Overview

Observability User Guide

Observability Span Glossary

Introduction

Data Retention

Connections

Activity

Live Stream

Data Filter

Rules

Tiered Events

mParticle Users and Roles

Analytics Free Trial

Troubleshooting mParticle

Usage metering for value-based pricing (VBP)

Analytics

Introduction

Setup

Sync and Activate Analytics User Segments in mParticle

User Segment Activation

Welcome Page Announcements

Settings

Project Settings

Roles and Teammates

Organization Settings

Global Project Filters

Portfolio Analytics

Analytics Data Manager

Analytics Data Manager Overview

Events

Event Properties

User Properties

Revenue Mapping

Export Data

UTM Guide

Query Builder

Data Dictionary

Query Builder Overview

Modify Filters With And/Or Clauses

Query-time Sampling

Query Notes

Filter Where Clauses

Event vs. User Properties

Group By Clauses

Annotations

Cross-tool Compatibility

Apply All for Filter Where Clauses

Date Range and Time Settings Overview

Understanding the Screen View Event

Analyses

Analyses Introduction

Segmentation: Basics

Getting Started

Visualization Options

For Clauses

Date Range and Time Settings

Calculator

Numerical Settings

Segmentation: Advanced

Assisted Analysis

Properties Explorer

Frequency in Segmentation

Trends in Segmentation

Did [not] Perform Clauses

Cumulative vs. Non-Cumulative Analysis in Segmentation

Total Count of vs. Users Who Performed

Save Your Segmentation Analysis

Export Results in Segmentation

Explore Users from Segmentation

Funnels: Basics

Getting Started with Funnels

Group By Settings

Conversion Window

Tracking Properties

Date Range and Time Settings

Visualization Options

Interpreting a Funnel Analysis

Funnels: Advanced

Group By

Filters

Conversion over Time

Conversion Order

Trends

Funnel Direction

Multi-path Funnels

Analyze as Cohort from Funnel

Save a Funnel Analysis

Explore Users from a Funnel

Export Results from a Funnel

Cohorts

Getting Started with Cohorts

Analysis Modes

Save a Cohort Analysis

Export Results

Explore Users

Saved Analyses

Manage Analyses in Dashboards

Journeys

Getting Started

Event Menu

Visualization

Ending Event

Save a Journey Analysis

Users

Getting Started

User Activity Timelines

Time Settings

Export Results

Save A User Analysis

Dashboards

Dashboards––Getting Started

Manage Dashboards

Dashboard Filters

Organize Dashboards

Scheduled Reports

Favorites

Time and Interval Settings in Dashboards

Query Notes in Dashboards

User Aliasing

Analytics Resources

The Demo Environment

Keyboard Shortcuts

Tutorials

Analytics for Marketers

Analytics for Product Managers

Compare Conversion Across Acquisition Sources

Analyze Product Feature Usage

Identify Points of User Friction

Time-based Subscription Analysis

Dashboard Tips and Tricks

Understand Product Stickiness

Optimize User Flow with A/B Testing

User Segments

APIs

User Segments Export API

Dashboard Filter API

IDSync

IDSync Overview

Use Cases for IDSync

Components of IDSync

Store and Organize User Data

Identify Users

Default IDSync Configuration

Profile Conversion Strategy

Profile Link Strategy

Profile Isolation Strategy

Best Match Strategy

Aliasing

Data Master
Group Identity

Overview

Create and Manage Group Definitions

Introduction

Catalog

Live Stream

Data Plans

Data Plans

Blocked Data Backfill Guide

Personalization
Predictive Attributes

Predictive Attributes Overview

Create Predictive Attributes

Assess and Troubleshoot Predictions

Use Predictive Attributes in Campaigns

Predictive Audiences

Predictive Audiences Overview

Using Predictive Audiences

Introduction

Profiles

Calculated Attributes

Calculated Attributes Overview

Using Calculated Attributes

Create with AI Assistance

Calculated Attributes Reference

Audiences

Audiences Overview

Real-time Audiences

Standard Audiences

Journeys

Journeys Overview

Manage Journeys

Download an audience from a journey

Audience A/B testing from a journey

Journeys 2.0

Warehouse Sync

Data Privacy Controls

Data Subject Requests

Default Service Limits

Feeds

Cross-Account Audience Sharing

Approved Sub-Processors

Import Data with CSV Files

Import Data with CSV Files

CSV File Reference

Glossary

Video Index

Analytics (Deprecated)
Identity Providers

Single Sign-On (SSO)

Setup Examples

Settings

Debug Console

Data Warehouse Delay Alerting

Introduction

Developer Docs

Introduction

Integrations

Introduction

Rudderstack

Google Tag Manager

Segment

Data Warehouses and Data Lakes

Advanced Data Warehouse Settings

AWS Kinesis (Snowplow)

AWS Redshift (Define Your Own Schema)

AWS S3 (Snowplow Schema)

AWS S3 Integration (Define Your Own Schema)

BigQuery (Snowplow Schema)

BigQuery Firebase Schema

BigQuery (Define Your Own Schema)

GCP BigQuery Export

Snowflake (Snowplow Schema)

Snowplow Schema Overview

Snowflake (Define Your Own Schema)

APIs

REST API

Dashboard Filter API (Deprecated)

User Segments Export API (Deprecated)

SDKs

SDKs Introduction

React Native

iOS

Android

Java

JavaScript

Python

Object API

Developer Basics

Aliasing

Python SDK

The Python SDK is a helper library for the mParticle Events HTTP API that exposes the mParticle schema as simple models and provides an HTTP client interface. This SDK is stateless and only sends the data that you populate, whereas our mobile SDKs automatically collect app and device information, session events, install events, and maintain persistence.

Though the SDK may work on earlier versions of Python, we officially support Python version 3.5 or higher.

Read this page for a general overview and examples, visit the Python SDK repo), and if needed, contact our customer support team to make sure you’re feeding the platform with the right data to power your integrations.

Model Overview

Batch

All data sent via the SDK must be encapsulated in a Batch object. Each Batch is associated with a single user. Batch objects must be associated with an environment (production or development) to properly silo your testing and production data.

import mparticle
batch = mparticle.Batch()
batch.environment = 'development'

User Identities

Most use-cases require that data be associated with a user identity, for example:

  • If you’re also sending data to mParticle via our mobile SDKs, set a customer ID both via the mobile SDKs and this SDK so that mParticle can correctly associate data with each user.
  • Several marketing automation and audience integrations are powered by email.
identities = mparticle.UserIdentities()
identities.customerid = '123456'
identities.email = 'user@example.com'
batch.user_identities = identities

Device Information

The DeviceInformation object describes a mobile device that should be associated with this batch. Crucially, it exposes properties for device identities (Apple IDFA and Google Advertising ID) which are required for nearly all mParticle Audience integrations.

device_info = mparticle.DeviceInformation()
# set any IDs that you have for this user
device_info.ios_advertising_id = '07d2ebaa-e956-407e-a1e6-f05f871bf4e2'
device_info.android_advertising_id = 'a26f9736-c262-47ea-988b-0b0504cee874'
batch.device_info = device_info

User Attributes

The mParticle audience platform can be powered by only sending a combination of user attributes, used to describe segments of users, and device identities/user identities used to then target those users.

# arbitrary example allowing you to create a segment of users trial users
batch.user_attributes = {'Account type': 'trial', 'TrialEndDate':'2016-12-01'}

Events

Events are central to many of mParticle’s integrations; analytics integrations typically require events, and you can create mParticle Audiences based on the recency and frequency of different events. All events should be associated with a timestamp reflecting when they actually occurred, otherwise they will be assigned a timestamp when mParticle receives them.

AppEvent

App Events represent specific actions that a user has taken in your app. At minimum they require a name and a type, but can also be associate with a free-form dictionary of key/value pairs.

app_event = mparticle.AppEvent('Example', 'navigation', custom_attributes={'foo':'bar'})
app_event.timestamp_unixtime_ms = example_timestamp
batch.events = [app_event]

CommerceEvent

The CommerceEvent is central to mParticle’s eCommerce measurement. CommerceEvents can contain many data points but it’s important to understand that there are 3 core variations:

  • Product-based: Used to measure measured datapoints associated with one or more products
  • Promotion-base: Used to measure datapoints associated with internal promotions or campaigns
  • Impression-based: Used to measure interactions with impressions of products and product-listings

Custom attributes can be added to both products and commerce events using the custom_attributes property, which accepts a dictionary of key/value pairs of strings.

product = mparticle.Product()
product.name = 'Example Product'
product.id = 'sample-sku'
product.price = 19.99
product.custom_attributes = {'color': 'red', 'size': 'small'} # optional dictionary containing custom attributes for the product

product_action = mparticle.ProductAction('purchase')
product_action.products = [product]
product_action.tax_amount = 1.50
product_action.total_amount = 21.49

commerce_event = mparticle.CommerceEvent(product_action)
commerce_event.timestamp_unixtime_ms = example_timestamp
commerce_event.custom_attributes = {'sale': 'true'} # optional dictionary containing custom attributes for the commerce event

batch.events = [commerce_event]

Session Events

The SessionStartEvent and SessionEndEvent should be used to describe the details of user session such as its length, which is a common metric used in many mParticle integrations. Additonally, length, recency, and frequency of sessions are powerful data-points by which an mParticle audience can be defined.

session_start = mparticle.SessionStartEvent()
session_start.session_id = 12345678
session_start.timestamp_unixtime_ms = example_timestamp

session_end = mparticle.SessionEndEvent()
session_end.session_id = session_start.session_id # its mandatory that these match
session_end.session_duration_ms = example_duration
session_end.timestamp_unixtime_ms = example_timestamp + example_duration

batch.events = [session_start, session_end]

Application State Events

Use these events to represent the nuances of inter- and intra-session user-behavior with your app. Install events are crucial to power many attribution integrations and to judge the success of marketing campaigns.

install = mparticle.ApplicationStateTransitionEvent.create_install_event()
install.timestamp_unixtime_ms = example_timestamp

upgrade = mparticle.ApplicationStateTransitionEvent.create_upgrade_event()
upgrade.timestamp_unixtime_ms = example_timestamp

foreground = mparticle.ApplicationStateTransitionEvent.create_foreground_event()
foreground.timestamp_unixtime_ms = example_timestamp

background = mparticle.ApplicationStateTransitionEvent.create_background_event()
background.timestamp_unixtime_ms = example_timestamp

To conform to the ever growing global regulations on data privacy, mParticle provides Data Privacy Controls.

Data privacy is configured in the dashboard and is attached via a batch’s consent_state.

CCPA

ccpa_consent_state = mparticle.CCPAConsentState()
ccpa_consent_state.document = 'document_agreement.v3'
ccpa_consent_state.consented = True
ccpa_consent_state.timestamp_unixtime_ms = time.time_ns() // 1000000
ccpa_consent_state.location = 'mparticle.test/signup'
ccpa_consent_state.hardware_id = 'IDFA:a5d96n32-224a-3b11-1088-a202695bc710'

consent_state = mparticle.ConsentState()
consent_state.ccpa = {'data_sale_opt_out': ccpa_consent_state}

batch.consent_state = consent_state

GDPR

gdpr_consent_state = mparticle.GDPRConsentState()
gdpr_consent_state.document = 'document_agreement.v2'
gdpr_consent_state.consented = True
gdpr_consent_state.timestamp_unixtime_ms = time.time_ns() // 1000000
gdpr_consent_state.location = 'dtmgbank.com/signup'
gdpr_consent_state.hardware_id = 'IDFA:a5d934n0-232f-4afc-2e9a-3832d95zc702'

consent_state = mparticle.ConsentState()
consent_state.gdpr = {'My Purpose': gdpr_consent_state}

batch.consent_state = consent_state

In this example, 'My Purpose' should match the Consent Purpose defined in your GDPR Setting

HTTP Client Usage

The SDK provides an interface to the mParticle HTTP API by way of the EventsApi class.

Configuration

At minimum, the EventsApi must be initialized with an mParticle key and secret. You can find your mParticle key and secret by navigating to the Apps section of the mParticle platform UI.

You must associate your data with the correct key and secret. If your app is multi-platform, for example, be sure to send your Android data to your Android key/secret, and your iOS data to your iOS key/secret.

configuration = mparticle.Configuration()
configuration.api_key = 'REPLACE WITH APP KEY'
configuration.api_secret = 'REPLACE WITH APP SECRET'
configuration.debug = True #enable logging of HTTP traffic

If your workspace is in a pod other than US1, make sure to set the host to the appropriate URL.

# Example for the EU1 pod, replace eu1 with the pod's name
configuration.host = 'https://s2s.eu1.mparticle.com/v2'

Finally, initialize the SDK with the configuration.

api_instance = mparticle.EventsApi(configuration)

Uploading Data

The EventsAPI class exposes two interfaces:

  • bulk_upload_events - Accepts up to 100 Batch objects for up to 100 users.
  • upload_events - Accepts a single Batch object for a single user
try: 
    api_instance.upload_events(batch)
    # you can also send multiple batches at a time to decrease the amount of network calls
    #api_instance.bulk_upload_events([batch, batch])
except mparticle.rest.ApiException as e:
    print(f'Exception while calling mParticle: %{e}\n')

Was this page helpful?

    Last Updated: November 12, 2024