Documentation
Developers
API References
Data Subject Request API
Data Subject Request API Version 1 and 2
Data Subject Request API Version 3
Platform API
Platform API Overview
Accounts
Apps
Audiences
Calculated Attributes
Data Points
Feeds
Field Transformations
Services
Users
Workspaces
Warehouse Sync API
Warehouse Sync API Overview
Warehouse Sync API Tutorial
Warehouse Sync API Reference
Data Mapping
Warehouse Sync SQL Reference
Warehouse Sync Troubleshooting Guide
ComposeID
Warehouse Sync API v2 Migration
Custom Access Roles API
Bulk Profile Deletion API Reference
Data Planning API
Group Identity API Reference
Calculated Attributes Seeding API
Pixel Service
Profile API
Events API
mParticle JSON Schema Reference
IDSync
Client SDKs
AMP
AMP SDK
Android
Initialization
Configuration
Network Security Configuration
Event Tracking
User Attributes
IDSync
Screen Events
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Push Notifications
WebView Integration
Logger
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting the Android SDK
API Reference
Upgrade to Version 5
Cordova
Cordova Plugin
Identity
Direct Url Routing
Direct URL Routing FAQ
Web
Android
iOS
iOS
Initialization
Configuration
Event Tracking
User Attributes
IDSync
Screen Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Push Notifications
Webview Integration
Upload Frequency
App Extensions
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting iOS SDK
Social Networks
iOS 14 Guide
iOS 15 FAQ
iOS 16 FAQ
iOS 17 FAQ
iOS 18 FAQ
API Reference
Upgrade to Version 7
React Native
Getting Started
Identity
Unity
Upload Frequency
Getting Started
Opt Out
Initialize the SDK
Event Tracking
Commerce Tracking
Error Tracking
Screen Tracking
Identity
Location Tracking
Session Management
Web
Initialization
Configuration
Content Security Policy
Event Tracking
User Attributes
IDSync
Page View Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Custom Logger
Persistence
Native Web Views
Self-Hosting
Multiple Instances
Web SDK via Google Tag Manager
Preventing Blocked HTTP Traffic with CNAME
Facebook Instant Articles
Troubleshooting the Web SDK
Browser Compatibility
Linting Data Plans
API Reference
Upgrade to Version 2 of the SDK
Xamarin
Getting Started
Identity
Web
Alexa
Quickstart
Android
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 9. Test your local app
iOS Quick Start
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Python Quick Start
Step 1. Create an input
Step 2. Create an output
Step 3. Verify output
Server SDKs
Node SDK
Go SDK
Python SDK
Ruby SDK
Java SDK
Guides
Partners
Introduction
Outbound Integrations
Outbound Integrations
Firehose Java SDK
Inbound Integrations
Compose ID
Data Hosting Locations
Glossary
Migrate from Segment to mParticle
Migrate from Segment to mParticle
Migrate from Segment to Client-side mParticle
Migrate from Segment to Server-side mParticle
Segment-to-mParticle Migration Reference
Rules Developer Guide
API Credential Management
The Developer's Guided Journey to mParticle
Guides
Getting Started
Create an Input
Start capturing data
Connect an Event Output
Create an Audience
Connect an Audience Output
Transform and Enhance Your Data
Platform Guide
The New mParticle Experience
The new mParticle Experience
The Overview Map
Introduction
Data Retention
Connections
Activity
Live Stream
Data Filter
Rules
Tiered Events
mParticle Users and Roles
Analytics Free Trial
Troubleshooting mParticle
Usage metering for value-based pricing (VBP)
Analytics
Introduction
Setup
Sync and Activate Analytics User Segments in mParticle
User Segment Activation
Welcome Page Announcements
Settings
Project Settings
Roles and Teammates
Organization Settings
Global Project Filters
Portfolio Analytics
Analytics Data Manager
Analytics Data Manager Overview
Events
Event Properties
User Properties
Revenue Mapping
Export Data
UTM Guide
Query Builder
Data Dictionary
Query Builder Overview
Modify Filters With And/Or Clauses
Query-time Sampling
Query Notes
Filter Where Clauses
Event vs. User Properties
Group By Clauses
Annotations
Cross-tool Compatibility
Apply All for Filter Where Clauses
Date Range and Time Settings Overview
Understanding the Screen View Event
Analyses
Analyses Introduction
Segmentation: Basics
Getting Started
Visualization Options
For Clauses
Date Range and Time Settings
Calculator
Numerical Settings
Segmentation: Advanced
Assisted Analysis
Properties Explorer
Frequency in Segmentation
Trends in Segmentation
Did [not] Perform Clauses
Cumulative vs. Non-Cumulative Analysis in Segmentation
Total Count of vs. Users Who Performed
Save Your Segmentation Analysis
Export Results in Segmentation
Explore Users from Segmentation
Funnels: Basics
Getting Started with Funnels
Group By Settings
Conversion Window
Tracking Properties
Date Range and Time Settings
Visualization Options
Interpreting a Funnel Analysis
Funnels: Advanced
Group By
Filters
Conversion over Time
Conversion Order
Trends
Funnel Direction
Multi-path Funnels
Analyze as Cohort from Funnel
Save a Funnel Analysis
Explore Users from a Funnel
Export Results from a Funnel
Saved Analyses
Manage Analyses in Dashboards
Dashboards
Dashboards––Getting Started
Manage Dashboards
Dashboard Filters
Organize Dashboards
Scheduled Reports
Favorites
Time and Interval Settings in Dashboards
Query Notes in Dashboards
User Aliasing
Analytics Resources
The Demo Environment
Keyboard Shortcuts
Tutorials
Analytics for Marketers
Analytics for Product Managers
Compare Conversion Across Acquisition Sources
Analyze Product Feature Usage
Identify Points of User Friction
Time-based Subscription Analysis
Dashboard Tips and Tricks
Understand Product Stickiness
Optimize User Flow with A/B Testing
User Segments
IDSync
IDSync Overview
Use Cases for IDSync
Components of IDSync
Store and Organize User Data
Identify Users
Default IDSync Configuration
Profile Conversion Strategy
Profile Link Strategy
Profile Isolation Strategy
Best Match Strategy
Aliasing
Data Master
Group Identity
Overview
Create and Manage Group Definitions
Introduction
Catalog
Live Stream
Data Plans
Data Plans
Blocked Data Backfill Guide
Personalization
Predictive Attributes
Predictive Attributes Overview
Create Predictive Attributes
Assess and Troubleshoot Predictions
Use Predictive Attributes in Campaigns
Predictive Audiences
Predictive Audiences Overview
Using Predictive Audiences
Introduction
Profiles
Warehouse Sync
Data Privacy Controls
Data Subject Requests
Default Service Limits
Feeds
Cross-Account Audience Sharing
Approved Sub-Processors
Import Data with CSV Files
Import Data with CSV Files
CSV File Reference
Glossary
Video Index
Analytics (Deprecated)
Identity Providers
Single Sign-On (SSO)
Setup Examples
Introduction
Developer Docs
Introduction
Integrations
Introduction
Rudderstack
Google Tag Manager
Segment
Data Warehouses and Data Lakes
Advanced Data Warehouse Settings
AWS Kinesis (Snowplow)
AWS Redshift (Define Your Own Schema)
AWS S3 Integration (Define Your Own Schema)
AWS S3 (Snowplow Schema)
BigQuery (Snowplow Schema)
BigQuery Firebase Schema
BigQuery (Define Your Own Schema)
GCP BigQuery Export
Snowflake (Snowplow Schema)
Snowplow Schema Overview
Snowflake (Define Your Own Schema)
Developer Basics
Aliasing
Integrations
24i
Event
Abakus
Event
ABTasty
Audience
Aarki
Audience
AdChemix
Event
Actable
Feed
Adobe Marketing Cloud
Event
Cookie Sync
Adobe Audience Manager
Audience
Adobe Campaign Manager
Audience
AdMedia
Audience
Adobe Target
Audience
AgilOne
Event
AdPredictive
Feed
Algolia
Event
Alooma
Event
Amazon Advertising
Audience
Amazon Kinesis
Event
Amazon Redshift
Data Warehouse
Amazon S3
Event
Amazon SNS
Event
Adobe Marketing Cloud
Event
Amazon SQS
Event
Amobee
Audience
Anodot
Event
Antavo
Feed
Apptentive
Event
Apptimize
Event
Apteligent
Event
Attractor
Event
Microsoft Azure Blob Storage
Event
Bidease
Audience
Bing Ads
Event
Bluecore
Event
Bluedot
Feed
Branch S2S Event
Event
Bugsnag
Event
Cadent
Audience
Census
Feed
comScore
Event
Conversant
Event
Crossing Minds
Event
Custom Feed
Custom Feed
Databricks
Data Warehouse
Didomi
Event
Datadog
Event
Dynalyst
Audience
Edge226
Audience
Emarsys
Audience
Epsilon
Event
Everflow
Audience
Facebook Offline Conversions
Event
Google Analytics for Firebase
Event
Flybits
Event
ForeSee
Event
Flurry
Event
Google Ad Manager
Audience
FreeWheel Data Suite
Audience
Google Analytics
Event
Google BigQuery
Audience
Data Warehouse
Google Analytics 4
Event
Google Enhanced Conversions
Event
Google Marketing Platform
Cookie Sync
Audience
Event
Google Pub/Sub
Event
Google Tag Manager
Event
Google Marketing Platform Offline Conversions
Event
Heap
Event
Herow
Feed
Hightouch
Feed
Hyperlocology
Event
Impact
Event
Ibotta
Event
InMarket
Audience
Inspectlet
Event
Intercom
Event
ironSource
Audience
Kafka
Event
Kissmetrics
Event
Kubit
Event
LifeStreet
Audience
LaunchDarkly
Feed
Liveramp
Audience
Localytics
Event
LiveLike
Event
MadHive
Audience
Marigold
Audience
mAdme Technologies
Event
MediaMath
Audience
Mediasmart
Audience
Microsoft Azure Event Hubs
Event
Mintegral
Audience
Monetate
Event
Movable Ink
Event
Multiplied
Event
Movable Ink - V2
Event
Nanigans
Event
Nami ML
Feed
Neura
Event
NCR Aloha
Event
OneTrust
Event
Oracle BlueKai
Event
Persona.ly
Audience
Paytronix
Feed
Personify XP
Event
Plarin
Event
Primer
Event
Qualtrics
Event
Quantcast
Event
Regal
Event
Reveal Mobile
Event
RevenueCat
Feed
Rokt
Audience
Salesforce Mobile Push
Event
Scalarr
Event
Shopify
Custom Pixel
Feed
Signal
Event
SimpleReach
Event
Singular-DEPRECATED
Event
Skyhook
Event
Slack
Event
Smadex
Audience
SmarterHQ
Event
Snapchat Conversions
Event
Snowplow
Event
Snowflake
Data Warehouse
Splunk MINT
Event
StartApp
Audience
Tapad
Audience
Tapjoy
Audience
Taptica
Audience
Taplytics
Event
Teak
Audience
The Trade Desk
Audience
Cookie Sync
Event
Ticketure
Feed
TUNE
Event
Triton Digital
Audience
Valid
Event
Vkontakte
Audience
Vungle
Audience
Webhook
Event
Webtrends
Event
White Label Loyalty
Event
Wootric
Event
Xandr
Cookie Sync
Audience
Yahoo (formerly Verizon Media)
Cookie Sync
Audience
Yotpo
Feed
YouAppi
Audience
Quadratic Labs
Event
Google Tag Manager
Google Tag Manager (GTM) is an easy way to manage your website tags requiring no knowledge of coding. Using GTM, you can add or update your own tags for conversion tracking, site analytics, remarketing and more across websites and apps. GTM is highly scalable with the size of your business, implements extensive error checking, and facilitates collaboration across your team.
If you currently aren’t using Google Tag Manager, and would like to learn more, visit Google Tag Manager’s website here.
Please note that the Analytics template is only available for containers with Web, iOS, and Android target platforms.
Instructions
- In Analytics, click on Settings and select Data Sources.
- Click on New Data Source.
- Select the Google Tag Manager icon.
- You will need to use this API Key in step 9.
- Navigate to your Google Tag Manager console and select New Tag in the top left corner.
- Click on Tag Configuration.
- Click on Discover more tag types in the Community Template Gallery.
- Select the Indicative Analytics template, and add it to your workspace.
- Once you have added the Indicative Analytics tag to your workspace, you’ll need to input your Analytics project’s API key from step 4 into the API Key field.
-
Once you have inputted your Analytics API key, you must select your Tag Type. You have the option to select Initialization, Custom Event, Clear Stateful Properties, or Clear Unique ID. Please note: all selections initialize the SDK, and send the Page View event to Analytics.
Tag Type Meaning Initialization Initializes the SDK and sends the Page View event only. Custom Event Sends custom GTM events. Clear Stateful Properties Clear properties stored as a persistent cookie (e.g. at user logout). Clear Unique ID Clear the user ID stored as a persistent cookie (e.g. at user logout). - If Custom Events is selected as your “Tag Type”, an additional field called “Event Name” will become available. This allows you to choose the Analytics event name from the available variables in GTM. Press the + on the right of the field to select a variable. “Event” is the recommended variable so Analytics event names match GTM custom event names.
-
If Custom Events is selected as your “Tag Type”, you also have the option of adding Custom Properties. This allows you to choose the event’s property names and values from the available variables in GTM. Press the + on the right of the property field to select a variable. Variables can be either normal event properties, which add context to an event, or they can be stateful properties, which remain the same for a user until the property is cleared (see above).
Property Type Meaning Event Property Add context to an event, like device type or marketing channel. Stateful Property Event properties that remain the same for a user until the property is cleared. 
- If Custom Events is selected as your “Tag Type”, an additional field called “Event Name” will become available. This allows you to choose the Analytics event name from the available variables in GTM. Press the + on the right of the field to select a variable. “Event” is the recommended variable so Analytics event names match GTM custom event names.
- You may then optionally choose to set a custom unique ID. This variable will be used as each user’s User ID within Analytics. You may then choose to set this ID as your alias. For more information on aliasing, see documentation here.
- Next, click on Main Configuration to configure your session and cookie settings. Here, you can choose to track sessions and set the timeout threshold for each session. The default defines sessions as being separated by 30 minutes of inactivity.
- Then you must configure your cookie settings. Analytics recommends that you write cookies on your Main Domain so that each subdomain on your website is tracked using the same cookie.
- More advanced Google Tag Manager users may choose to customize their Analytics-GTM integration further. In your Advanced Settings, you may set tag firing priorities, enable custom tag firing schedules, add tag metadata and more.
-
Once you have configured your tag, select specifically which events you wish to send to Analytics in the Triggering section.
- Next, save the Indicative Analytics tag to your workspace by clicking Save in the upper right corner.
- Finally, in order to finish your Google Tag Manager integration, you must Submit your changes to your Workspace. Click on the Submit button in the upper right corner of your “Overview” page.
Was this page helpful?
- Last Updated: November 20, 2024