Integrations
Leanplum is a mobile marketing platform providing cross-channel messaging and app optimization in a single solution. Leanplum offers Push, Email, Automation, App Editing, Personalization, A/B Testing, and Analytics.
For additional information, see Leanplum’s feed documentation.
Leanplum sends several Custom App Events with event attributes as described below. Additional custom attributes may be included.
Category | Event | Attributes |
---|---|---|
A/B Tests | A/B test | ab_test_id , variant_id |
App Inbox | App inbox message Open | channel , event_type , message_id , Name |
App Inbox | App inbox message Send | channel , event_type , message_id , Name |
Campaign | Campaign Convert | campaign_id , event_type , Name |
Campaign | Campaign Enter | campaign_id , event_type , Name |
Campaign | Campaign Exit | campaign_id , event_type , Name |
Campaign | Campaign Forced Exit | campaign_id , event_type , Name |
Campaign | Campaign Triggered | campaign_id , event_type , Name |
Email Bounce | channel , event_type , message_id , Name |
|
Email Click | channel , event_type , message_id , Name |
|
Email Deferral | channel , event_type , message_id , Name |
|
Email Delivered | channel , event_type , message_id , Name |
|
Email Dropped | channel , event_type , message_id , Name |
|
Email Marked as spam | channel , event_type , message_id , Name |
|
Email Open | channel , event_type , message_id , Name |
|
Email Unsubscribe | channel , event_type , message_id , Name |
|
Email Send | channel , event_type , message_id , Name |
|
In App Message | In app message View | channel , event_type , message_id , Name |
General | Message Held Back | channel , event_type , message_id , Name |
General | Message Open | channel , event_type , message_id , Name |
General | Message Send | channel , event_type , message_id , Name |
Push | Push Notification Bounce | channel , event_type , message_id , name |
Push | Push Notification Open | channel , event_type , message_id , name |
Push | Push Notification Send | channel , event_type , message_id , name |
Push | Push Notification Suppressed | channel , event_type , message_id , name |
Webhook | Webhook Send | channel , event_type , message_id , Name |
Webhook | Webhook Suppressed | channel , event_type , message_id , Name |
Attribute Name | Description |
---|---|
ab_test_id | ID of the A/B test in Leanplum |
variant_id | ID of the A/B test variant the user was placed into |
campaign_id | Unique ID of the reported campaign in Leanplum |
channel | Leanplum messaging channel - e.g. “EMAIL”, “PUSH” |
event_type | Leanplum specific message action (e.g. Open, Send, Bounced) |
message_id | Unique ID of the reported message in Leanplum |
Name | Name of the associated message in Leanplum |
Attribute Name | Description |
---|---|
leanplum_experiment_ids | Array of IDs for experiments this user is a part of |
leanplum_experiment_descriptions | Array of descriptors for experiments this user is a part of |
Was this page helpful?