This integration supports forwarding audiences to the Reddit Conversions API (CAPI). By activating this integration, you’ll be able to track conversions and measure the performance of your advertising campaigns on Reddit.
Authorize the Integration
Log in to your Reddit ads account.
Activate Reddit
Select Directory, and click the Reddit Audiences tile.
Click Reddit audiences to configure audiences.
Select the Output Audience Integration Type and click Configure.
Enter an Advertiser ID
Click Authenticate - A pop-up window will appear allowing you to enter your account credentials to access your Reddit account if you’re not already signed in
Click Allow to authorize mParticle to access your Reddit account.
Click Save.
You can now connect your audiences to Reddit Ads.
Data Processing Notes
This is a bulk forwarder meaning it may take several hours to see data in Reddit, as audiences take time to fully populate.
Supported Identities
Device Identities
Apple IDFA
Google Advertising Identifier
User Identities
Email Address
Customer ID
Settings
Configuration Settings
Setting Name
Data Type
Default Value
Description
Advertiser ID
string
The Advertiser ID associated with your Reddit Ads User.