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Rokt Thanks and Pay+

The Rokt Thanks and Pay+ integration enables partners to easily activate the SDK for rendering dynamic layouts directly on their payments or confirmation pages. With a simple integration, partners can deliver relevant offers and personalized experiences at critical transaction moments, driving incremental revenue and customer engagement without disrupting the core purchase flow.

Prerequisites

Before configuring your Rokt output, you need to obtain your Rokt Account ID.

To find your Rokt Account ID:

  1. Log into my.rokt.com.
  2. Select the Rokt account you want to connect mParticle to in the left hand nav.
  3. Copy the digits following my.rokt.com/accounts/ in the URL displayed in your web browser. This is your account ID.

Your Rokt account representative can also provide you with your Rokt Account ID.

Setup Instructions

Step 1: Create your Rokt Thanks & Pay+ Kit output configuration

  1. Log into mParticle and navigate to Data Platform > Setup > Directory.
  2. Search for “Rokt”, hover over the Rokt Thanks and Pay+ tile, and click Setup.
  3. Select Events and click Configure.
  4. Enter a descriptive name under Configuration Name (for example: “Rokt Thanks and Pay+ Integration”).
  5. Check Use same settings for Development & Production if you want to use the same configuration for both your production and development data.
  6. Enter your Rokt Account ID (found in Prerequisites).
  7. Under Placement Attributes Mapping, map your mParticle attributes to the attributes used by Rokt by selecting an mParticle attribute using the left dropdown and the Rokt attributes you want to map it to from the right dropdown. To add additional mappings, click + Add.
  8. Click Save.

Step 2: Create a connection to your new Rokt Kit output

  1. Navigate to Data Platform > Setup > Connections.
  2. Select the input you want to connect to your Rokt Kit output.
  3. Click Connect Output and select your Rokt Thanks and Pay+ output configuration.
  4. Toggle the Status to Active.
  5. Click Save.

Showing a Placement

The Rokt Thanks and Pay+ kit allows ecommerce partners to display placements on their web pages and sites to gain the full value of the Rokt ecosystem. mParticle provides direct access to the full Rokt Web SDK via our integration. Partners can directly call selectPlacements using the Rokt namespace in the mParticle SDK.

const selection = await window.mParticle.Rokt.selectPlacements({
    identifier: "yourPageIdentifier",
    attributes: {
        "email": "j.smith@example.com", // Customer email address used at checkout
        "firstname": "Jenny",           // Customer first name
        "lastname": "Smith",            // Customer last name
        "confirmationref": "54321",     // Order / confirmation reference number
        "billingzipcode": "90210",      // Billing zip or postcode of customer
        "amount": "100.00",             // Decimal transaction amount e.g. 300.5
        "paymenttype": "VISA",          // E.g. Gift card | Chase, Visa
        "ccbin": "372888",              // Credit card bin e.g. 372888
        "mobile": "123-456-7890",       // Customer mobile / cell number
        "country": "USA",               // ISO Alpha-2 Country Code
        "language": "en",               // ISO 639-1 2 letter lanugage code
        "currency": "USD",              // Transaction currency e.g. USD
        "billingaddress1": "",          // Customer address line 1
        "billingaddress2": "",          // Customer address line 2
        "age": "29",                    // Customer age
        "gender": "f",                  // Customer gender m / f
        "cartItems": JSON.stringify(["item 1", "item 2", "item 3"]), // Stringified cart contents

        // You can also pass extra attributes relevant to the transaction here
        // See link below for a full list of attributes
        "shippingtype": "Priority Express"
    }
});

For more detailed integration information, please refer to the documentation specific to Web Integration Guide.

import mParticle_Apple_SDK
let attributes = [
    "email": "test@gmail.com",
    "firstname": "Jenny",
    "lastname": "Smith",
    "billingzipcode": "07762",
    "confirmationref": "54321"
]

MParticle.sharedInstance().rokt.selectPlacements("RoktExperience", attributes: attributes)
#import <mParticle_Apple_SDK/mParticle.h>

NSDictionary *attributes = @{
    @"email": @"test@gmail.com",
    @"firstname": @"Jenny",
    @"lastname": @"Smith",
    @"billingzipcode": @"07762",
    @"confirmationref": @"54321"
};
[[[MParticle sharedInstance] rokt] selectPlacements:@"RoktExperience" attributes:attributes];

For more detailed integration information, please refer to the documentation specific to the iOS Integration Guide.

val attributes = mapOf(
"email" to "j.smith@example.com",
"firstname" to "Jenny",
"lastname" to "Smith",
"billingzipcode" to "90210",
"confirmationref" to "54321",
)

// If you want to use custom fonts for your placement, create a fontTypefaces map
val fontTypefaces: MutableMap<String, WeakReference<android.graphics.Typeface>> = HashMap<String, WeakReference<android.graphics.Typeface>>()
fontTypefaces["Arial-Bold"] = WeakReference<android.graphics.Typeface>(yourTypefaceObject)

// You may also want to pass optional parameters such as `RoktConfig` which will allow you to customize the placement UI, primarily on whether or not the app is in dark or light mode. Additional optional parameters such as embedded views and callbacks are shown lower.

val roktConfig = RoktConfig.Builder().colorMode(RoktConfig.ColorMode.LIGHT).build()

MParticle.getInstance()?.Rokt()?.selectPlacements(
    identifier = "RoktExperience",
    attributes = attributes,
    fontTypefaces = fontTypefaces,
    config = roktConfig,
    embeddedViews = null, // optional placeHolders (see Embedded Placements below)
    callbacks = null, // optional callbacks (define as appropriate, see below)
)
Map<String, String> attributes = new HashMap<>();
attributes.put("email", "j.smith@example.com");
attributes.put("firstname", "Jenny");
attributes.put("lastname", "Smith");
attributes.put("billingzipcode", "90210");
attributes.put("confirmationref", "54321");

// Font typefaces map
Map<String, WeakReference<android.graphics.Typeface>> fontTypefaces = new HashMap<>();
fontTypefaces.put("Arial-Bold", new WeakReference<>(yourTypefaceObject)); // yourTypefaceObject should be a valid Typeface instance

RoktConfig roktConfig = new RoktConfig.Builder()
                .colorMode(RoktConfig.ColorMode.LIGHT)
                .build();

// Call Rokt selectPlacements
if (MParticle.getInstance() != null && MParticle.getInstance().Rokt() != null) {
    MParticle.getInstance().Rokt().selectPlacements(
        "RoktExperience", // identifier
        attributes, // attributes
        null, // optional callbacks (define as appropriate, see below)
        null, // optional placeHolders (see Embedded Placements below)
        fontTypefaces, // fontTypefaces
        roktConfig //roktConfig
    );
}

For more detailed integration information, please refer to the documentation specific to the Android Integration Guide.

Placement Attribute Mapping

The Rokt Thanks and Pay+ kit allows you to map your custom mParticle user attributes to Rokt reserved user attributes for enhanced personalization and targeting. This mapping ensures that customer data is properly structured and sent to Rokt’s platform in the expected format.

How Attribute Mapping Works

When you configure the Rokt Thanks and Pay+ kit in mParticle, you can create mappings between:

  • Custom mParticle user attributes (your existing customer data fields)
  • Rokt reserved attributes (Rokt’s predefined data fields)

This mapping allows you to use your existing customer data structure while ensuring compatibility with Rokt’s targeting and personalization systems.

Available Rokt Reserved Attributes

For an up-to-date list of supported reserved attributes, please refer to the Rokt partner attributes integration guide.

    Last Updated: July 21, 2025