Event

24i (previously The Filter) incorporates TV personalization products that increase viewing, loyalty, and revenue. Their data science underpins the business decisions of the world’s most forward-thinking broadcasters.

Enable the Integration

1. Obtain your API Key from 24i.
2. Use the above credentials to configure the 24i events integration via mParticle’s integrations directory.

Supported Platforms

24i will receive events forwarded from the following input sources:

• Alexa
• Android
• Custom Feeds
• Fire TV
• iOS
• Web
• Roku
• Smart TV
• tvOS
• Xbox

Supported Identities

User Identities

• Customer ID
• Email Address
• MPID
• Other
• Other 2
• Other 3
• Other 4

Device Identities

• Android Device ID
• Apple IDFA
• Apple IDFV
• Apple Push Notification Token
• Fire Advertising ID
• Google Advertising ID
• Google Cloud Messaging Token
• Microsoft Advertising ID
• Microsoft Publisher ID
• Roku Advertising ID
• Roku Publisher ID

Supported Event Types

• Custom Event
• Screen View
• Session Start
• Session End

Data Processing Notes

24i will accept event data from any timeframe.

Settings

Configuration Settings

Setting Name	Data Type	Default Value	Description
API Key	string		Your API key issued by 24i.