Event

Abakus is marketing measurement software. Abakus helps brands optimize marketing to more efficiently acquire new customers and effectively retain existing customers.

Supported Features

• User Analytics
• Attribution

Event Data Mapping

mParticle’s integration forwards the following event types to Abakus:

• Application State Transition
• Commerce Events
• Custom Event
• Error
• Screen View
• Session Start
• Session End
• User Attribute Change
• User Identity Change

Prerequisites

In order to enable mParticle’s integration with Abakus, you will need an Abakus account to obtain your API Key.

Configuration Settings

Setting Name	Data Type	Default Value	Description
API Key	string		Your API key issued by Abakus Inc.