Abakus is marketing measurement software. Abakus helps brands optimize marketing to more efficiently acquire new customers and effectively retain existing customers.
mParticle’s integration forwards the following event types to Abakus:
In order to enable mParticle’s integration with Abakus, you will need an Abakus account to obtain your API Key.
|Setting Name||Data Type||Default Value||Description|
||Your API key issued by Abakus Inc.|