Event

Attractor turns behavioral analytics data and customer qualitative data into conversion rate optimization insights with AI.

mParticle’s Attractor integration supports the Android and iOS platforms.

Supported Features

• Event Forwarding

Prerequisites

To set up the Attractor integration, you will need your Attractor API Key. This is accessible from your Attractor Dashboard at the Account -> Integrations tab.

Supported User Identities

mParticle will forward the following IDs to Attractor if available:

Device IDs

• Android ID
• Google Advertising ID (GAID)
• Google Cloud Messaging Token
• Apple Advertising ID (IDFA)
• Apple Vendor ID (IDFV)
• Apple Push Notification Token

User IDs

• Customer ID
• Email
• Facebook ID
• Google ID
• Microsoft ID
• Twitter ID
• Yahoo ID
• Other ID

Data Processing Notes

Attractor will not accept data more than 24 hours old.

Supported Events

• App Event
• Application State Transition
• Attribution
• eCommerce
• Error
• Opt Out
• Push Subscription
• Screen View
• Session Start / End
• User Attribute Change
• User Identity Change

Configuration Settings

Setting Name	Data Type	Default Value	Description
Attractor API Token	string		The token can be found in your Attractor dashboard by clicking the Account -> Integrations tab.