Bing Ads Universal Event Tracking (UET) you can create one UET tag and place it across your website, allowing you to collect data for tracking conversion goals and targeting audiences with remarketing lists.
In order to enable mParticle’s integration with Bing, you will need your Universal Event Tracking (UET) Tag ID. Follow the steps here to create your UET tag. In the View UET tag tracking code box, your Tag ID will be shown.
At least one of the following fields is required to forward events to Bing:
mParticle maps logged events to Bing’s event structure as follows:
|ea||Event Action||Set to ‘pageLoad’ or ‘ecommerce’, if
|ev||Event Value||Set to the ‘Bing.EventValue’ Custom Flag|
|gv||Goal Value (Variable Revenue)||
|Setting Name||Data Type||Default Value||Platform||Description|
||Web||The ID associated with the Universal Event Tracking (UET) tag|