Button is the mobile commerce platform that maximizes the value of every tap. Through higher-converting technology, Button embeds commerce inside publisher apps so that brands can grow their mobile business.


In order to activate our Button integration, you will need an Application ID for each app that you’d like to send audiences to. You can get these Application IDs from your Button account team. If you are syncing your full customer list to Button, work with your mParticle account team and Button Account Manager to setup a lifetime & real-time audience leveraging the Is Active Audience connection setting.

Supported Identities

User Identities

  • Email (SHA256)
  • Customer ID

Device Identities

  • Google Advertising ID
  • Android ID
  • iOS Advertising ID


Configuration Settings

Setting Name Data Type Default Value Description
Application ID string A Button specified unique key for each of your device types
Send Email boolean False If enabled, email user identities will be forwarded

Connection Settings

Setting Name Data Type Default Value Description
Is Active Audience boolean False If enabled, Button will copy this Audience membership to the Button Active Audience

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