Audience

Dynamic Yield is an advanced machine learning engine that builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization & 1:1 messaging.

Prerequisites

Contact your Dynamic Yield Account Manager to get the Section ID required to enable this integration.

Data Processing Notes

mParticle will forward data to Dynamic Yield’s corresponding regions (US to US, EU to EU). Contact your Dynamic Yield Account Manager if you need to enable cross-region data.

Supported Identity Types

User IDs

mParticle will forward the following User Identities to Dynamic Yield:

• Customer ID
• Email
• Facebook
• Twitter
• Google
• Microsoft
• Yahoo
• Mobile Number
• Phone Number 1
• Phone Number 2
• Other
• Other(2-10)

Configuration Settings

Setting Name	Data Type	Default Value	Description
Identifier	string		Type of algorithm to anonymize the client identifier (ex: hashed email)
Section ID	string		Section ID, provided by your Dynamic Yield Account Manager
Connection Key	string		Secret Connection Key to authorise the client