Dynamic Yield is an advanced machine learning engine that builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization & 1:1 messaging.


Contact your Dynamic Yield Account Manager to get the Section ID required to enable this integration.

Data Processing Notes

mParticle will forward data to Dynamic Yield’s corresponding regions (US to US, EU to EU). Contact your Dynamic Yield Account Manager if you need to enable cross-region data.

Supported Identity Types

User IDs

mParticle will forward the following User Identities to Dynamic Yield:

  • Customer ID
  • Email
  • Facebook
  • Twitter
  • Google
  • Microsoft
  • Yahoo
  • Mobile Number
  • Phone Number 1
  • Phone Number 2
  • Other
  • Other(2-10)

Configuration Settings

Setting Name Data Type Default Value Description
Identifier string Type of algorithm to anonymize the client identifier (ex: hashed email)
Section ID string Section ID, provided by your Dynamic Yield Account Manager
Connection Key string Secret Connection Key to authorise the client

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