Data Subject Request API Version 1 and 2
Data Subject Request API Version 3
Key Management
Platform API Overview
Accounts
Apps
Audiences
Calculated Attributes
Data Points
Feeds
Field Transformations
Services
Users
Workspaces
Warehouse Sync API Overview
Warehouse Sync API Tutorial
Warehouse Sync API Reference
Data Mapping
Warehouse Sync SQL Reference
Warehouse Sync Troubleshooting Guide
ComposeID
Warehouse Sync API v2 Migration
Bulk Profile Deletion API Reference
Calculated Attributes Seeding API
Custom Access Roles API
Data Planning API
Group Identity API Reference
Pixel Service
Profile API
Events API
mParticle JSON Schema Reference
IDSync
AMP SDK
Initialization
Configuration
Network Security Configuration
Event Tracking
User Attributes
IDSync
Screen Events
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Push Notifications
WebView Integration
Logger
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting the Android SDK
API Reference
Upgrade to Version 5
Cordova Plugin
Identity
Direct URL Routing FAQ
Web
Android
iOS
Workspace Switching
Initialization
Configuration
Event Tracking
User Attributes
IDSync
Screen Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Push Notifications
Webview Integration
Upload Frequency
App Extensions
Preventing Blocked HTTP Traffic with CNAME
Linting Data Plans
Troubleshooting iOS SDK
Social Networks
iOS 14 Guide
iOS 15 FAQ
iOS 16 FAQ
iOS 17 FAQ
iOS 18 FAQ
API Reference
Upgrade to Version 7
Getting Started
Identity
Upload Frequency
Getting Started
Opt Out
Initialize the SDK
Event Tracking
Commerce Tracking
Error Tracking
Screen Tracking
Identity
Location Tracking
Session Management
Initialization
Configuration
Content Security Policy
Event Tracking
User Attributes
IDSync
Page View Tracking
Commerce Events
Location Tracking
Media
Kits
Application State and Session Management
Data Privacy Controls
Error Tracking
Opt Out
Custom Logger
Persistence
Native Web Views
Self-Hosting
Multiple Instances
Web SDK via Google Tag Manager
Preventing Blocked HTTP Traffic with CNAME
Facebook Instant Articles
Troubleshooting the Web SDK
Browser Compatibility
Linting Data Plans
API Reference
Upgrade to Version 2 of the SDK
Getting Started
Identity
Alexa
Node SDK
Go SDK
Python SDK
Ruby SDK
Java SDK
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 9. Test your local app
Overview
Step 1. Create an input
Step 2. Verify your input
Step 3. Set up your output
Step 4. Create a connection
Step 5. Verify your connection
Step 6. Track events
Step 7. Track user data
Step 8. Create a data plan
Step 1. Create an input
Step 2. Create an output
Step 3. Verify output
Introduction
Outbound Integrations
Firehose Java SDK
Inbound Integrations
Compose ID
Data Hosting Locations
Glossary
Rules Developer Guide
API Credential Management
The Developer's Guided Journey to mParticle
Overview
Overview
User Profiles
Overview
Create and Manage Group Definitions
Calculated Attributes Overview
Using Calculated Attributes
Create with AI Assistance
Calculated Attributes Reference
What are predictive attributes?
Create an Input
Start capturing data
Connect an Event Output
Create an Audience
Connect an Audience Output
Transform and Enhance Your Data
Audiences Overview
Create an Audience
Connect an Audience
Manage Audiences
FAQ
Real-time Audiences (Legacy)
Standard Audiences (Legacy)
New vs. Classic Experience Comparison
Predictive Audiences Overview
Using Predictive Audiences
Usage and Billing Report
The new mParticle Experience
The Overview Map
Observability Overview
Observability User Guide
Observability Troubleshooting Examples
Observability Span Glossary
Key Management
Event Forwarding
Notification Center (Early Access)
System Alerts
Trends
Introduction
Data Retention
Data Catalog
Connections
Activity
Data Plans
Live Stream
Filters
Rules
Blocked Data Backfill Guide
Tiered Events
mParticle Users and Roles
Analytics Free Trial
Troubleshooting mParticle
Usage metering for value-based pricing (VBP)
IDSync Overview
Use Cases for IDSync
Components of IDSync
Store and Organize User Data
Identify Users
Default IDSync Configuration
Profile Conversion Strategy
Profile Link Strategy
Profile Isolation Strategy
Best Match Strategy
Aliasing
Introduction
Core Analytics (Beta)
Sync and Activate Analytics User Segments in mParticle
User Segment Activation
Welcome Page Announcements
Project Settings
Roles and Teammates
Organization Settings
Global Project Filters
Portfolio Analytics
Analytics Data Manager Overview
Events
Event Properties
User Properties
Revenue Mapping
Export Data
UTM Guide
Analyses Introduction
Getting Started
Visualization Options
For Clauses
Date Range and Time Settings
Calculator
Numerical Settings
Assisted Analysis
Properties Explorer
Frequency in Segmentation
Trends in Segmentation
Did [not] Perform Clauses
Cumulative vs. Non-Cumulative Analysis in Segmentation
Total Count of vs. Users Who Performed
Save Your Segmentation Analysis
Export Results in Segmentation
Explore Users from Segmentation
Getting Started with Funnels
Group By Settings
Conversion Window
Tracking Properties
Date Range and Time Settings
Visualization Options
Interpreting a Funnel Analysis
Group By
Filters
Conversion over Time
Conversion Order
Trends
Funnel Direction
Multi-path Funnels
Analyze as Cohort from Funnel
Save a Funnel Analysis
Explore Users from a Funnel
Export Results from a Funnel
Saved Analyses
Manage Analyses in Dashboards
Data Dictionary
Query Builder Overview
Modify Filters With And/Or Clauses
Query-time Sampling
Query Notes
Filter Where Clauses
Event vs. User Properties
Group By Clauses
Annotations
Cross-tool Compatibility
Apply All for Filter Where Clauses
Date Range and Time Settings Overview
User Attributes at Event Time
Understanding the Screen View Event
User Aliasing
Dashboards––Getting Started
Manage Dashboards
Dashboard Filters
Organize Dashboards
Scheduled Reports
Favorites
Time and Interval Settings in Dashboards
Query Notes in Dashboards
The Demo Environment
Keyboard Shortcuts
User Segments
Warehouse Sync
Data Privacy Controls
Data Subject Requests
Default Service Limits
Feeds
Cross-Account Audience Sharing
Approved Sub-Processors
Import Data with CSV Files
CSV File Reference
Glossary
Video Index
Single Sign-On (SSO)
Setup Examples
Introduction
Introduction
Introduction
Rudderstack
Google Tag Manager
Segment
Advanced Data Warehouse Settings
AWS Kinesis (Snowplow)
AWS Redshift (Define Your Own Schema)
AWS S3 Integration (Define Your Own Schema)
AWS S3 (Snowplow Schema)
BigQuery (Snowplow Schema)
BigQuery Firebase Schema
BigQuery (Define Your Own Schema)
GCP BigQuery Export
Snowflake (Snowplow Schema)
Snowplow Schema Overview
Snowflake (Define Your Own Schema)
Aliasing
Event
Audience
Event
Feed
Audience
Event
Audience
Audience
Cookie Sync
Server-to-Server Events
Platform SDK Events
Audience
Audience
Feed
Event
Event
Audience
Event
Event
Data Warehouse
Event
Event
Audience
Event
Event
Feed
Event
Event
Event
Event
Event
Event
Audience
Event
Event
Feed
Event
Event
Audience
Feed
Event
Event
Event
Custom Feed
Event
Data Warehouse
Event
Audience
Audience
Audience
Event
Audience
Event
Event
Event
Event
Event
Audience
Event
Audience
Event
Event
Audience
Data Warehouse
Event
Cookie Sync
Audience
Event
Event
Event
Event
Event
Feed
Feed
Event
Event
Event
Audience
Kit
Event
Event
Audience
Event
Event
Event
Feed
Audience
Event
Audience
Event
Audience
Event
Audience
Audience
Audience
Event
Audience
Event
Event
Event
Event
Feed
Event
Event
Event
Event
Event
Feed
Audience
Event
Event
Event
Event
Event
Event
Event
Event
Feed
Event
Event
Event
Feed
Custom Pixel
Event
Event
Event
Event
Event
Audience
Event
Data Warehouse
Event
Event
Event
Audience
Audience
Event
Feed
Loyalty Feed
Audience
Audience
Audience
Event
Audience
Cookie Sync
Audience
Event
Feed
Event
Audience
Event
Audience
Audience
Event
Event
Event
Event
Audience
Cookie Sync
Cookie Sync
Audience
Feed
Audience
Event
Formation is the global leader in developing solutions that use AI and ML to deliver unique, tailored, individual offers to customers at enterprise scale, driving 3x lift in incremental revenue and doubling marketing efficiency.
Formation will send the following events to mParticle as Custom Events of type other. Full details on the events sent by Formation and the possible attributes within those events can be found below.
| Event | Event Attributes | Description |
|---|---|---|
| Offer Activated | tags, unique_offer_id |
Formation sends this event when a customer opts into an offer. |
| Offer Completed | end_time, offer_reward, offer_type, start_time, status, steps, tags, total_reward, unique_offer_id |
Formation sends this event when a customer completes their offer. |
| Offer Progressed | end_time, offer_reward, offer_type, progressed_steps, start_time, status, steps, tags, total_reward, unique_offer_id |
Formation sends this event when a customer make progress towards a cumulative offer step (e.g. in a week streak, cumulative purchase offer). |
| Offer Step Achieved | end_time, offer_reward, offer_type, start_time, status, steps, tags, total_reward, unique_offer_id |
Formation sends this event when a customer’s event completes a step in their offer. |
| Offer Ready | end_time, offer_reward, offer_type, start_time, status, steps, tags, total_reward, unique_offer_id |
Formation sends this event for each offer when a campaign is launched from the platform. |
| Reward Earned | end_time, offer_type, reward_currency, reward_id, reward_value, start_time, status, steps, tags, unique_offer_id |
Formation sends this event when a customer’s progress produces a reward. |
You can see details of what will be included in the JSON objects on the Formation developer page through the Status response documentation.
| Attribute Name | Description |
|---|---|
| end_time | Local timestamp representing when the offer is no longer active for the customer. |
| offer_reward | JSON object that describes the reward the customer will receive for completing the offer. |
| offer_type | String identifying offer type or use case. This is frequently used to determine which creative template to use to represent game status. |
| progressed_steps | JSON object that describes which step(s) progressed and what the progression of each was. |
| reward_currency | The currency being used to reward. Is often points. |
| reward_id | The identifier of this reward event which can be tied back to a reward object in the offer. |
| reward_value | The quantity rewarded to the customer based on progress. |
| start_time | Local timestamp representing when the offer becomes active for the customer. |
| status | Possbile values are Eligible, Active, or Completed. Represents whether the customer is yet to opt in, has opted in and is playing the game, or has achieved the full game. |
| steps | JSON of current steps & state in the offer for detailed creative & analysis. |
| tags | JSON of offer metadata fields. |
| total_reward | JSON object that describes the total reward available for the offer. |
| unique_offer_id | String representing unique Formation internal Offer ID. |