Hyperlocology is a multi-location marketing platform for brands to manage per-location digital advertising and insights for corporate or franchise locations. Deploy mParticle data per location for franchisee or brand advertising.


In order to setup the integration, contact your Hyperlocology account manager to receive the API Key and Customer ID.

Supported Platforms

  • Android
  • iOS
  • Custom Feeds
  • Web

Supported Event Types

mParticle’s integration forwards the following event types to Hyperlocology:

  • Application State Transition
  • Attribution Event
  • Commerce Event (Product Action, Promotion Action, Impression)
  • Custom Event
  • Opt Out
  • Push Message Open
  • User Attribute Change
  • User Identity Change
  • Screen View
  • Session Start / End

Supported Identity Types

User IDs

  • Customer ID (SHA256)
  • Email Address (SHA256)
  • Facebook (SHA256)
  • Google (SHA256)
  • Mobile Number (SHA256)
  • Phone Number 2 (SHA256)
  • Phone Number 3 (SHA256)
  • Other (SHA256)

Device IDs

  • iOS Advertising ID (IDFA)
  • iOS Vendor ID (IDFV)
  • Apple Push Notification Token
  • Android ID
  • Google Advertising ID (GAID)
  • Google Cloud Messaging Token

Data Processing Notes

Hyperlocology will receive device information, location, and user attributes with forwarded events.

Configuration Settings

Setting Name Data Type Default Value Description
API Key string Secret key to use the API, provided by your account manager.
Customer ID string Internal customer ID, provided by your account manager.

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