Nanigans is a leader among ecommerce, gaming, and other pure-play internet companies, enabling in-house teams to take control of their advertising through sophisticated workflow automation, predictive optimization, deep data integrations, and real-time and lifetime reporting tools. Nanigans provides a platform that enables performance marketers to easily launch and manage ad campaigns on leading social media platforms, such as Facebook.
The Nanigans event integration supports the iOS and Android platforms.
To set up the Nanigans integration, you will need your Nanigans App ID.
You must select one ID to forward to Nanigans as your user ID. You can choose from:
mParticle will only forward events to Nanigans if an IDFA is set for iOS and a Google Advertising ID is set for Android.
mParticle forwards the following event types to Nanigans:
|Message Type||Nanigans Mapping|
|AppInit message with ‘IsFirstRun’ set to true||type = install, name = main|
|FirstRun message||type = user, name = reg|
|AppFore message||type = visit, name = dau|
|eCommerce transaction message||type = purchase, name = main, value = RevenueAmount (converted based on
|All other App Event messages||type = user, name = name of the app event. All attributes will be forwarded|
Purchase and refund events will include all products when forwarded, but all other commerce events are expanded and sent as individual events.
|Setting Name||Data Type||Default Value||Description|
||A unique ID assigned by Nanigans for your site/application|
|Setting Name||Data Type||Default Value||Platform||Description|
||mParticleId||All||Select which user identity will be forwarded to Nanigans as your customer’s user ID|
|Forward In Cents||
||True||All||If enabled, all amounts will be forwarded to Nanigans in cents; otherwise all amounts will be forwarded as dollars|