Event

This integration supports forwarding events to the Reddit Conversions API (CAPI). By activating this integration, you’ll be able to track conversions and measure the performance of your advertising campaigns on Reddit.

Prerequisites

To take advantage of the Reddit CAPI integration, you’ll need to:

1. Create a Reddit Ads account
2. Set up and authenticate a Reddit application

Supported Platforms

The mParticle integration with CAPI can support iOS, Android, and Web events; however, all events are ingested as Web events for now.

Supported Identifiers

Events are matched to redditors using matching parameters. Hashes of the following user identifiers are used, if available:

• Customer ID
• Email address

Consent State

Note: mParticle will forward to Reddit the current consent state of the user at the time of the event. Learn more about the consent state object

Event Data Mapping

mParticle Commerce Event	Reddit EventType Value
Page Visit	PageVisit
View Content	ViewContent
Add to Cart	AddToCart
Add to Wishlist	AddToWishList
Purchase	Purchase

All mParticle events will be forwarded to Reddit as custom events using the event name passed. Additionally, specific mapping exists for the following mParticle configured custom events.

mParticle Custom Event Event	Reddit EventType Value
Lead	Lead
Signup	SignUp
Search	Search

Event Metadata

When mParticle maps a commerce event, mParticle will send the following event metadata, if available:

• Currency code
• Item count
• Value

Configuration Settings

Setting Name	Data Type	Default Value	Description
Advertiser ID	string		Your Advertiser ID, which you can find by navigating to Business > Users on Reddit Ads
Client ID	string		The Client ID found in your Reddit application’s settings in your application preferences
App Secret	string		The App Secret found in your Reddit application’s settings in your application preferences
Refresh Token	string		The Refresh Token found from the Reddit API authentication flow