Retina AI is the customer intelligence partner that empowers businesses to maximize customer-level profitability
The Retina AI event integration works in conjunction with the Retina AI feed integration. To receive enrichment data from Retina AI, you must first connect an event input. Retina AI processes the event and then will send visit data for those customers via the feed integration on a bi-weekly cadence.
Enable the Integration
Obtain a Retina AI API Key from your Retina AI account manager.
Using this credential, configure the Retina AI event integration via mParticle’s integrations directory.
Retina AI will receive events forwarded from the following input sources:
mParticle ID (MPID)
Android Device ID
Fire Advertising ID
Google Advertising ID
Microsoft Advertising ID
Microsoft Publisher ID
Roku Advertising ID
Roku Publisher ID
Supported Event Types
GDPR Consent Change
User Attribute Change
User Identity Change
Data Processing Notes
Retina AI will accept data from any timeframe.
Secret key to use the API, provided to you by your Retina AI partner