Retina AI is the customer intelligence partner that empowers businesses to maximize customer-level profitability

The Retina AI event integration works in conjunction with the Retina AI feed integration. To receive enrichment data from Retina AI, you must first connect an event input. Retina AI processes the event and then will send visit data for those customers via the feed integration on a bi-weekly cadence.

Enable the Integration

  1. Obtain a Retina AI API Key from your Retina AI account manager.
  2. Using this credential, configure the Retina AI event integration via mParticle’s integrations directory.

Supported Platforms

Retina AI will receive events forwarded from the following input sources:

  • Android
  • Apple iOS
  • Apple TV
  • FireTV
  • Roku
  • SmartTV
  • Web
  • Custom Feeds

Supported Identities

User Identities

  • Customer ID
  • Email Address
  • Facebook ID
  • Google ID
  • Microsoft ID
  • mParticle ID (MPID)
  • Other
  • Other 2
  • Other 3
  • Other 4
  • Other 5
  • Other 6
  • Other 7
  • Other 8
  • Other 9
  • Other 10
  • Twitter Handle
  • Yahoo ID

Device Identities

  • Android Device ID
  • Apple IDFA
  • Apple IDFV
  • Fire Advertising ID
  • Google Advertising ID
  • Microsoft Advertising ID
  • Microsoft Publisher ID
  • Push Token
  • Roku Advertising ID
  • Roku Publisher ID

Supported Event Types

  • Commerce Event
  • Custom Event
  • GDPR Consent Change
  • Screen View
  • User Attribute Change
  • User Identity Change

Data Processing Notes

Retina AI will accept data from any timeframe.


Configuration Settings

Setting Name Data Type Default Value Description
API Key string Secret key to use the API, provided to you by your Retina AI partner

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