Audience

Sailthru helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. Sailthru personalizes individual customer experiences across digital communication channels, in email, on a brand’s website and in their mobile applications. Sailthru-powered 1:1 relationships with consumers help drive higher revenue, improve customer lifetime value and reduce churn.

Prerequisites

In order to forward an mParticle audience to Sailthru you will need your Sailthru API Key and Secret. Contact Sailthru support or your CSM to be issued application-specific API credentials for mParticle.

mParticle will create a list in Sailthru for each connected audience, based on the audience name.

User Identity Mapping

mParticle forwards Email addresses to Sailthru.

Configuration Settings

Setting Name Data Type Default Value Description
API Key string Please contact Sailthru Support or your CSM for an application-specific API Key for mParticle.
API Secret string Your Sailthru API Secret will be provided with the application-specific API Key.