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Audience

Taptica is a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users. We offer data-focused marketing solutions driving execution and powerful brand insight.

Prerequisites

In order to enable our Audience integration with Taptica, you’ll need to obtain your Taptica API Key from your Taptica account manager.

User Identity Mapping

When forwarding audience data to Taptica, mParticle will send the following identifiers:

  • Android ID
  • Google Advertising ID (GAID)
  • Apple Advertising ID (IDFA)
  • Email

Configuration Settings

Setting Name Data Type Default Value Description
API Key string Secret key to use the API, provided by your account manager.