Event

Multiplied is built to boost your marketing performance by creating the most engaging personalized media experiences possible.

Go beyond basic segmentation and ‘Dear {{ first_name }}’ to produce one-of-a-kind videos, images, and web experiences - for every customer, at scale. Easily configure omnichannel campaigns to deliver the most engaging, hyper-personalized media, for every step along the customer journey - whether it’s a ridiculously personal abandoned cart nudge or a fully intelligent in-app ‘wrapped’ campaign.

Use data-points from mParticle and set your growth on a new trajectory with stand-out, one-of-a-kind customer experiences.

Prerequisites

To set up the Multiplied integration, you will need your Multiplied API Key.

Supported Platforms

• Android
• iOS
• Web
• Custom Feeds

Supported Identity Types

mParticle will forward the following User Identities to Multiplied:

• Customer ID
• Email
• Other
• Other(2-10)

Supported Events

mParticle forwards the following event types to Multiplied:

• Custom Event
• Commerce Event
• First Run
• User Identity Change
• User Attribute Change

Configuration Settings

Setting Name	Data Type	Default Value	Platform	Description
API Key	string		All	Your API key issued by Multiplied