Pushwoosh provides a customer engagement platform for mobile apps and websites and brings together all essential communication tools within one platform. Through the integration with mParticle, Pushwoosh can leverage the comprehensive customer data collected, ensuring highly personalized and effective communication strategies.


In order to setup the integration, retrieve your Pushwoosh API Key and AppCode from the Pushwoosh Interface. The Pushwoosh SDK is only required if you create campaigns that include in-app messages.

Supported Identity Types

User Identities

  • Customer ID
  • Email Address
  • Mobile Telephone Number

Device Identities

  • Android Device ID
  • Apple IDFA
  • Apple IDFV
  • Google Advertising ID
  • Google Cloud Messaging Token
  • Apple Push Notification Token

Configuration Settings

Setting Name Data Type Default Value Description
Pushwoosh API Key string Your Pushwoosh API Key. You can find your API key in Settings → API Access
Pushwoosh AppCode string Your Pushwoosh Application Code. You can find the App Code in the top left corner of the Pushwoosh interface below the project name.

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