Iterable makes consumer growth marketing and user engagement simple. With Iterable, marketers send the right message, to the right device, at the right time.
Iterable is a multi-channel growth marketing and user engagement platform that powers marketing, transactional, and lifecycle campaigns on email, web and mobile. Iterable requires your application to be collecting email addresses. This can be done by calling the
setUserIdentity SDK method.
In order to forward an mParticle audience to Iterable, you must have an account with Iterable. You can sign into your Iterable account at https://app.iterable.com/login/.
Create a dedicated server-side API key for the Iterable audience integration:
Follow these steps to create a new List in Iterable with no users.
From List View, get the List ID for your List from the table to enter in the mParticle configuration.
The User ID selected in the Audience Connection Settings will impact how audiences are forwarded to Iterable.
|User ID Setting
|User Identity Mapping
|Email address and Customer ID will be forwarded to Iterable. The mParticle identity
customer_id will be mapped to the Iterable
userId attribute. Users must have an email address in order to be forwared to Iterable.
|Email address and mParticle ID will be forwarded to Iterable. The mParticle identity
mpid will be mapped to the Iterable
userId attribute. Users without an email address will be forwarded with a “placeholder” email address. Placeholder email addresses use the format
|API key used to connect to the Iterable API - see the Integrations section of your Iterable account.
|Select which user identity to forward to Iterable as your customer’s user ID.
|The Iterable List ID which will be mapped to this audience.
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