Audience

Oracle’s B2C Cross-Channel Marketing solution, Oracle Responsys provides marketing teams with a centralized canvas to build specific consumer profiles and tailor interactions for consumers across email, mobile, display, and social channels.

Prerequisites

In order to enable mParticle’s integration with Oracle Responsys, you will need an account with Oracle Responsys to obtain your configuration settings.

The integration uses a folder named “mParticle” which will be the default folder to store your mParticle Audiences / Oracle Responsys Profile Extension Tables. “mParticle” is the default folder, however if you want to use a different folder, enter it as the “Responsys Folder” setting.

Create the mParticle default folder

Follow these steps to create the mParticle default folder:

  1. Login to your Oracle Responsys account
  2. Select Folders from the main navigation
  3. Click New Folder
  4. Enter mParticle for the new folder name
  5. Click Create

API Endpoint

Your API Endpoint is based on the pod that is hosting your Oracle Responsys account. This information is provided by the Oracle support team when your account was created or can be found in the address bar of the browser. It will be one of the following:

  • interact2
  • interact5

User Identity Mapping

When forwarding audience data to Oracle Responsys, mParticle will send Emails and Customer IDs if the “Include Customer ID” setting is enabled.

Campaign Setup

When setting up a campaign using an Oracle Responsys Profile Extension Table (PET) created from your mParticle audience, you will need to setup a filter to only include users who are included in the audience by querying the MPAUDIENCEMEMBERSHIPSTATUS field of the PET for a value of 1.

The Oracle Responsys Profile Extension Table which maps to an mParticle Audience will be named as follows: MP{mParticle Audience ID}-{mParticle External Audience Name} (i.e. MP001787-Suppression List)

The sections below describe how to create a filter and specify it when configuring your campaign:

Create a Filter

Follow these steps to create a Filter:

  1. Select Data -> Manage Lists from the main navigation
  2. Select the Filters tab
  3. Click Create Filter
  4. Expand the Profile Attributes section
  5. Open the PET table you are using for the campaign
  6. Drag the MPAUDIENCEMEMBERSHIPSTATUS field to Profile Attributes
  7. Enter 1 as the Equal to value
  8. Click Save
  9. Enter a name for the filter
  10. Select the mParticle folder
  11. Click Save

Oracle Responsys Filter

Specify the Filter for your Campaign

Follow these steps to assign the filter to your campaign:

  1. Select the Audience section of the campaign
  2. Select the Inclusions: Everyone in any of the selected filters
  3. Click Select
  4. Select the filter created above
  5. Click OK

Upload Frequency

The Oracle Responsys Audience Integration uses Bulk Forwarding. Bulk Forwarding means that, instead of uploading updates to an audience in real time, mParticle compiles updates into a queue until either a given amount of time has passed since the last upload, or until a certain number of updates are waiting to be sent.

By default, mParticle uploads to Oracle Responsys whenever at least one of the following conditions is met:

  • 3 hours have passed since the last update.
  • At least 1000 messages are in the queue.

Upload frequency can sometimes be adjusted. Reach out to your mParticle Customer Success Manager if you need to discuss upload frequency.

Configuration Settings

Setting Name Data Type Default Value Description
User Name string User Name for the Oracle Responsys Account
Password string Password for your Oracle Responsys Account
API Endpoint string interact2 Oracle Responsys Endpoint
List Name string CONTACTS_LIST Oracle Responsys Profile List

Connection Settings

Setting Name Data Type Default Value Description
Folder string mParticle Oracle Responsys Folder
Include Customer ID bool True If enabled, mParticle will forward Customer IDs